Can games protect our brains?

As a kid, it was, “Stop playing video games and go outside!” Now we’re supposed to play games again? Researchers say “brain training” games may...
Juliet Bennett Rylah • September 21, 2022

WFH? What about… work from gym?

In 2019, GQ suggested the gym-coworking hybrid as a gig economy trend. Now, in a work-from-anywhere era with a rising interest in wellness, the growing...
Juliet Bennett Rylah • August 18, 2022

The psychedelic mushroom biz is simmering

These days, charismatic budtenders will tell you all about the latest weed tinctures and terpenes in stores across the US. Could the same thing happen...
Juliet Bennett Rylah • July 25, 2022

Why are women’s health ads getting rejected?

A 2021 study by the Center for Intimacy Justice surveyed 60 health-oriented businesses serving women and people of diverse genders. All had an ad rejected...
Juliet Bennett Rylah • June 10, 2022

This startup re-engineered the tampon

Even if you don’t use them, you’re probably aware that tampons can leak at inopportune times. That’s why Greta Meyer and Amanda Calabrese founded...
Juliet Bennett Rylah • June 1, 2022

The DOJ is scrutinizing mental health startup Cerebral

Many Americans have turned to virtual health care services, but one is now the subject of a federal investigation. Cerebral is a $4.8B online mental...
Juliet Bennett Rylah • May 12, 2022

Are wearables the future of health care?

When Fitbit hit the scene in 2008, it sparked a step-counting revolution. As technology evolves, modern wearables are capturing more granular measurements and, per The...
Rob Litterst • May 10, 2022

CBD is freakin’ everywhere

The World Health Organization reported a 25% increase in anxiety and depression worldwide after the 1st year of the pandemic. As a result, people are...
Rob Litterst • April 29, 2022

The evolution of gummy bears

Regardless of where you grew up, there’s a good chance gummy bears were part of your childhood. And there’s a good chance that’ll be the...
Rob Litterst • April 28, 2022

The $12B+ sleep industry, explained

Did you get less than 7 hours of sleep last night? If so, you’re in the majority. More than ⅔ of Americans fail to hit...
Trung T. Phan • February 16, 2022

Peloton’s problems have gone from bad to worse

One reason Peloton’s equipment is so popular is its ability to make subscribers sweat. Now it seems the connected fitness pioneer is the one...
Rob Litterst • January 24, 2022

Rebundle makes sustainable hair extensions out of plants

Rebundle, a St. Louis-based D2C hair startup, just scored $1.4m to make extensions out of banana fiber. It’s a unique solution that tackles 2...
Juliet Bennett Rylah • January 20, 2022

Nike sues Lululemon over sports tech patents

Mirror Home Gym. Photo: Mirror. Lululemon is suing Peloton. Peloton is suing Lululemon. And now, Nike is suing Lululemon? Nike is accusing Lululemon of patent infringement,...
Juliet Bennett Rylah • January 10, 2022

Peloton vs. Lululemon, explained

Two of the hottest fitness companies around are suing each other over strappy sports bras and leggings. Why? The backstory At-home fitness company Peloton has...
Juliet Bennett Rylah • December 3, 2021

Why is Johnson & Johnson splitting up?

Source: Justin Sullivan / Getty Images When you hear the name “Johnson & Johnson” (J&J), what comes to mind? Band-Aids? Baby powder? Listerine? Tylenol? J&J does …
Trung T. Phan • November 15, 2021

Squire, a barbershop booking app, is proving barbershops are big business

Named as an homage to “Game of Thrones,” Squire began with the mission of serving barbers the same way the TV show’s squires served...
Rob Litterst • November 3, 2021

Mindbody’s acquisition of ClassPass is a bet on in-person fitness bouncing back

Few businesses have had to sweat out the pandemic like the fitness industry. The US fitness market lost $20B in 2020, with 22% of fitness...
Rob Litterst • October 15, 2021

Can a brain implant cure depression?

OK, this one is a bit out there. According to MIT Technology Review, a 36-year-old California woman effectively treated her chronic depression by surgically placing...
Trung T. Phan • October 6, 2021

Hair transplant is huge business

Photo by Abert Foster/Mirrorpix/Getty Images In 2018, LeBron James launched “The Shop,” an HBO talk show that was a key part of the NBA superstar’s...
Trung T. Phan • September 28, 2021

Peloton was winning the pandemic, but a series of fumbles have slowed its growth

Photo by Ezra Shaw/Getty Images While most companies struggled early in the pandemic, Peloton was increasing its forecasts. Now, the connected-fitness pioneer is doing the...
Rob Litterst • September 1, 2021

Ginger and Headspace are making a gigantic mental health platform

Two big apps in the mental health space are coming together like a wellness Voltron. Headspace Health is a planned merger between: Headspace: A Santa Monica-based...
Juliet Bennett Rylah • August 31, 2021

Disability-friendly clothing is a hot (and inclusive) retail trend

Unhidden is a clothing brand meant for people with disabilities (Source: Unhidden) Good news: It’s getting easier for people and parents of children with disabilities...
Juliet Bennett Rylah • August 12, 2021

Tripp raises $11m for psychedelic VR meditation

Good news for the CEO who said he was fired for microdosing at work. Tripp — a Los Angeles-based VR meditation and wellness app —...
Juliet Bennett Rylah • June 29, 2021

The rise of VR exposure therapy

Finally, virtual reality (VR) is actually good for something. Per The New York Times, there is growing popularity in VR exposure therapy to treat those...
Kolby Hatch • June 8, 2021

The diet industry is seeing big gains during COVID

Do you still gain weight if you don’t look? (Source: BSIP / Getty Images) Feel like WFH is making you pack on the pounds? You’re...
Trung T. Phan • May 13, 2021

The Nasdaq gets groovy with the listing of psychedelics biotech firm MindMed

MindMed’s product pipeline reads like a shopping list for 5 nights at Burning Man: LSD, MDMA, and psilocybin. On Tuesday, the biotech company went public...
Kolby Hatch • April 30, 2021

Peloton has been on an acquisition spree. Why?

Over the past year, Peloton — the connected fitness firm and everyone’s favorite way to get yelled at by bike instructors — has seen...
Trung T. Phan • March 30, 2021

Chemicals are used widely in activewear. Meet the startups creating natural alternatives.

Here’s a question: Is “activewear” an actual thing or just the fashion industry playing marketing jujitsu by mashing together 2 words? As it turns out,...
Trung T. Phan • March 1, 2021

This SpaceX alum co-founded Levels, a health startup that measures your metabolism in real time

Rob Litterst — a Hustle contributor who writes the pricing strategy newsletter Good, Better, Best — conducted this interview. *** Diabetes is a huge problem in...
Rob Litterst • January 13, 2021

Ro started with erectile dysfunction drugs. Now it’s a $1.5B telehealth powerhouse.

In building its Everything Store empire, Amazon started with one product: books. Ro — a $1.5B digital health powerhouse that offers a telehealth platform from...
Trung T. Phan • December 17, 2020

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