From retailers to travel companies, brands are imagining a more equitable future.

The obsession with ice baths reaches new depths.

Tech bros are into testosterone parties now.

Ozempic, Wegovy, and Mounjaro continue to rise in popularity despite lagging insurance coverage.

Aesthetic treatments have long been associated with women, but men are catching on to trending beautification procedures.

Kratom has become popular among users who say it boosts their mood and reduces pain. But it’s not always safe.

Ness is a new credit card company that rewards members for health and wellness purchases.

Brain training games that require quick recall may delay or prevent dementia.

Modern private clubs are rolling work and workouts into one membership.

Like cannabis, several municipalities are likely to legalize magic mushrooms. Entrepreneurs are getting ready.

Women’s health startups are struggling to get ads on social media platforms.

Two athletes and product engineers redesigned the tampon to reduce leaks and absorb evenly.

Cerebral prescribed stimulants to patients online for ADHD, but the government is now investigating its practices.

Wearables have evolved way beyond counting steps.

People of all ages are using more CBD than pre-pandemic.

In 100 years, we’ve gone from gummy bears to gummy everything.

Lack of sleep costs the American economy up to $400B a year.

Declining demand for home fitness has caused Peloton to halt production, and shed $40B in value in the last year.

Synthetic hair can be itchy and it creates plastic waste. Enter Rebundle, the company that makes extensions from plants.

Nike sues Lululemon over activity-tracking tech in the Mirror Home Gym. Lululemon is already duking it out with Peloton.

Peloton and Lululemon are volleying lawsuits at each other over fitness apparel.

J&J is splitting its consumer products (~$15B sales) division from its pharma and medical devices ($77B) divisions.

Squire, a $750m barbershop booking app, is on the cusp of unicorn status and proving barbershops are big business.

Mindbody acquired ClassPass, and both studios and consumers will benefit from the combined entity.

A brain implant that zapped a patient ~300x a day helped to treat depression. Is this approach scalable?

Barber Surgeons Guild specializes in follicular unit extraction (FUE), which uses robot tech to restore hair.

Peloton, an early pandemic winner, posted losses and lower-than-expected forecasts in its recent earnings call due to a series of problems.

Headspace and Ginger are merging to form Headspace Health, a digital mental health platform.

Big brands are getting into adaptive clothing -- clothes with design features that help people with disabilities.

VR is still searching for a “killer app.” Is mindfulness and meditation the answer?