When a $789m film franchise turns risky
The latest in the Expendables franchise debuts against box office headwinds.
How Hollywood insures its biggest stunts
When Tom Cruise drives off a cliff, insurance companies are standing by in case something goes wrong.
How IMAX keeps reeling in the big bucks
The company is so popular, even Tom Cruise can’t get in on the action.
How mermaids are flipping profits in the deep blue sea
Ariel had a big weekend, but she isn’t the only mermaid cashing in.
Fewer movie screens, more fun stuff
Movie theaters are ditching screens in favor of activities that lure viewers away from streaming.
It’s game time for a horror giant
What’s scarier than M3gan? For Blumhouse, it’s missing out on the gaming industry.
Movie theaters need Avatar to be a tortoise
Theater owners are banking on Avatar to keep making bank.
Why even QVC has a holiday rom-com
Holiday rom-coms are cheap to make and generate big ad revenue dollars.
Secret Cinema’s wild, immersive screenings
Secret Cinema, known for its immersive film and TV screenings, was acquired for $100m+.
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