How mermaids are flipping profits in the deep blue sea

Ariel had a big weekend, but she isn’t the only mermaid cashing in.

Jacob Cohen • May 30, 2023

Fewer movie screens, more fun stuff

Movie theaters are ditching screens in favor of activities that lure viewers away from streaming.

Juliet Bennett Rylah • February 27, 2023

It’s game time for a horror giant

What’s scarier than M3gan? For Blumhouse, it’s missing out on the gaming industry.

Jacob Cohen • February 23, 2023

The Way of Water gets a boost from China

But how long will it last?

Jacob Cohen • January 12, 2023

Movie theaters need Avatar to be a tortoise

Theater owners are banking on Avatar to keep making bank.

Mark Dent • December 20, 2022

Why even QVC has a holiday rom-com

Holiday rom-coms are cheap to make and generate big ad revenue dollars.

Juliet Bennett Rylah • November 22, 2022

Secret Cinema’s wild, immersive screenings

Secret Cinema, known for its immersive film and TV screenings, was acquired for $100m+.

Juliet Bennett Rylah • September 27, 2022

Why did A24 launch a membership?

The indie studio is diversifying beyond the box office.

Rob Litterst • September 12, 2022

Join 2M+ professionals getting the Hustle daily news brief