The Netflix logo with price tags hanging from every letter.

Netflix is turning up the volume on its merch business

The streaming giant is doubling down on bobbleheads and T-shirts to monetize its fandoms.

Sara Friedman • October 4, 2023
5-year stock performance of streaming companies

So, can we stop calling it ‘the streaming wars’ now?

The “streaming struggles” may be more accurate.

Jacob Cohen • July 25, 2023

Netflix doubles down on Korean content

Netflix pledged to spend $2.5B on Korean content over the next four years.

Juliet Bennett Rylah • April 26, 2023
person on their phone

Netflix pushes deeper into the $170B gaming industry

Netflix is adding and developing a ton of new games, but a cloud service is far off.

Juliet Bennett Rylah • March 21, 2023

Can Netflix be a lifestyle brand?

The company is partnering with the likes of Bumble, while also making it harder for people to watch.

Samir Javer • February 7, 2023

Should streamers get spoooooky?

Horror movies are cheap and people like them, making them great streaming fodder.

Juliet Bennett Rylah • August 11, 2022

Netflix stats show a slowdown in streaming. How can the industry restart growth?

Netflix is down 37% in January 2022. Here’s how it can rebound.

Trung T. Phan • January 31, 2022

What are Netflix’s biggest hits?

“Bridgerton” is the top series, while “Birdbox” and “Extraction” are the top films.

Trung T. Phan • September 29, 2021

The streaming wars are heating up. Who will win?

Breaking down how Netflix, Disney, Amazon, Apple, and traditional TV networks fit into the streaming wars.

Trung T. Phan • December 29, 2020

Why Netflix is changing its pricing strategy

Netflix is entering a new phase of its business and needs to start locking in profits.

Trung T. Phan • November 19, 2020

A below-the-radar winner in the streaming wars: Roku

Roku is a minnow compared to giants in the streaming space (AT&T, Amazon, Apple, Disney Netflix). How did it become a content gatekeeper?

Trung T. Phan • September 2, 2020

Netflix is beating the US military in the ‘Space Force’ trademark race

In Europe, Mexico, and Australia, Netflix now owns legal rights to the name.

Michael Waters • June 10, 2020

Netflix’s new variable playback feature lets you chill at warp speed

Netflix began testing a feature that would let viewers watch content at 0.5x speed and 1.5x speed, stirring up controversy among creators and critics alike.

Caroline Dohack • October 31, 2019

Netflix has to pay more than Dunder Mifflin’s valuation to keep ‘The Office’ on its platform

As NBC’s “The Office” nears a contract renewal with Netflix, many are speculating the streaming giant will have to pay an arm and a leg to keep the people person’s paper people.

Wes Schlagenhauf • January 28, 2019

After getting people hooked on binge-worthy content, Netflix is raising prices again

Now that it is confident its viewers are hooked, Netflix is increasing its prices more drastically than ever before.

Conor Grant • January 16, 2019

‘Sugar Puffs or Frosties?’ How Netflix’s bet on interactive TV could pay off

Beyond the novelty of gimmick itself is massive marketing potential for Netflix to discover its users’ real-life preferences beyond their most “recently watched.”

Lindsey Quinn • January 3, 2019

Netflix’s hackathon only seems like a bad idea

Netflix’s biannual hackathon yielded some bizarre features, but hackathons tend to work out pretty well for businesses...

Conor Grant • November 9, 2018

To broaden its base of bingers, Netflix raises another $2B in debt

The media giant is raising yet another $2B in debt financing to keep its massive list of original content thriving while it burns through money.

Conor Grant • October 23, 2018

Netflix hires PR genius Rachel Whetstone to handle scandals that haven’t happened yet

Netflix hired Rachel Whetstone, a PR mastermind who has managed crises at Google, Uber, and Facebook, to prepare for the storm.

Conor Grant • August 29, 2018

Netflix streamed right past Comcast, and Disney is its only competitor — for now

Netflix recently surpassed Comcast in value, and given its rapid growth in the past few years it is on track to take on Disney for the media industry’s crown.

Conor Grant • May 14, 2018

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