A sign disparaging Bud Light beer is seen along a country road.

Does every societal conflict really require a corporate statement?

Brands are having a rough time stepping into the public discourse on divisive issues, but silence isn’t golden either.

Ben Berkley • November 6, 2023
brand statement consumer polling

Consumers don’t want brands to speak out — except for the ones who do

Americans’ interest in corporate advocacy is divided across demographic lines, making social issues harder to handle for brands.

Ben Berkley • November 6, 2023

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