An underwear lawsuit, explained

Think you know what’s in your underwear? Thinx again. Thinx — an absorbent underwear brand for menstruation or incontinence acquired by Kimberly-Clark in 2022 —...
Juliet Bennett Rylah • January 23, 2023

Why Marriott launched a media network

As  third-party tracking has grown more difficult (thanks, Apple), a slew of companies have entered the advertising game. Among them — Walmart, CVS, and Macy’s...
Rob Litterst • May 18, 2022

If ads are inevitable, what makes them good?

Love it or hate it, Netflix will likely launch an ad-supported tier this year in the wake of its 200k-subscriber loss. While CEO Reed Hastings...
Juliet Bennett Rylah • May 13, 2022

Super Bowl ads are getting even pricier

When people are willing to watch 3.5 hours of TV just for the commercials, you spend a lot of money on your commercial. Ergo, the...
Jacob Cohen • January 26, 2022

Instacart is going all in on ads. Here’s why.

Photo by Lane Turner/The Boston Globe via Getty Images Like your aunt and uncle, Instacart is a big fan of Facebook. Specifically, its high-ranking execs. In 2021,...
Trung T. Phan • September 8, 2021

Gen Z is old news — brands are moving on to Generation Alpha

Studies show that children as young as 3 can recognize brand names. This finding is not lost on baby brands — which have turned their...
Rob Litterst • August 19, 2021

Digital brands love designing their own fonts

Last week, Twitter changed its typeface from Segoe UI to its own Chirp, which it says blends American Gothic, European Grotesque, and “quirks of...
Juliet Bennett Rylah • August 18, 2021

Facebook just lost some friends

Usually, Facebook is all about adding new users, but it seems not everyone is welcome in Zuck’s metaverse these days. On Tuesday, the firm booted...
Rob Litterst • August 6, 2021

Travis Scott continues his hot streak of brand partnerships

Travis Scott’s partnership game has officially reached “Sicko Mode.” The latest is a collab with A24, the production company behind films like “Moonlight,” “Uncut …
Rob Litterst • August 5, 2021

This startup raised $25m to show you ads in bars, gyms, and the doctor’s office

Atmosphere TV launched a few years ago as a platform — using Roku sticks — for TVs in bars and restaurants to stream ads. Unsurprisingly,...
Trung T. Phan • April 28, 2021

Ads could soon be Amazon’s most profitable business

This is a jarring stat. Amazon’s advertising business brought in $20B in 2020, which is more than the sales of Snap, Twitter, and Pinterest… combined. While...
Trung T. Phan • March 31, 2021

Facebook was caught lying to advertisers (again)

(Getty Images / Drew Angerer) Remember when Mark Zuckerberg battled the Winklevoss Twins to determine who created Facebook? The legal process uncovered messages from Zuck that...
Trung T. Phan • February 23, 2021

How Imprint Engine built a $7m+ business disrupting print and promotional products

In 2012, Minneapolis-based marketing professionals Travis Veit, Caleb Gilbertson, and Zach Sussman were frustrated. At work, they spent so much time coordinating printers, …
Jacob Cohen • February 2, 2021

Big brands are dropping Super Bowl ads this year. Does the move make sense?

This Tom Brady GIF has either triggered you or made you very happy (Source: Giphy) To find out, we asked Jason Harris, the CEO of...
Trung T. Phan • January 28, 2021

How does Taboola make money?

A grid of Taboola ads in the Daily Mail (Source: Daily Mail) You’ve definitely seen it. A grid of ads with can’t-miss headlines like, “You won’t...
Trung T. Phan • January 27, 2021

This year’s most valuable skill? Branding.

Businesses today face more competition than ever. Five years ago, the typical business had just 2.6 competitors. Today? That number has almost quadrupled, to...
Josh Colter • January 23, 2021

Transmit widens the streaming landscape with its picture-in-picture ad platform

A sample Transmit.Live ad during a pro tennis match (Source: Transmit Live via WSJ) If you watch live sports, you know that ads of all...
Jacob Cohen • January 21, 2021

Uber was swindled out of $100m in ad spend and no one is talking about it

Nandini Jami blew our collective minds when she resurfaced this story over the weekend. In 2017, her internet watchdog organization Sleeping Giants was nipping at...
Ethan Brooks • January 7, 2021

Spotify’s genius marketing play

Like the crisp winter air and obnoxiously early evenings, Spotify’s “year-in-review” Wrapped marketing campaign is upon us. The annual tradition gives the app’s 144m users...
Trung T. Phan • December 4, 2020

Ryan Reynolds is rewriting the celebrity-investor playbook

For years, my favorite Ryan Reynolds character was Van Wilder, a “7th-year senior” whose life goal is to help undergrads at Coolidge College. But per...
Trung T. Phan • December 1, 2020

What’s next for the $180B+ in-person events industry?

Other than “what’s trending on r/WallStreetBets,” one of the main ways investors value stocks is by looking at future expected cash flows. If you want...
Trung T. Phan • December 1, 2020

Pepsi is doing a 2021 Super Bowl halftime show — with or without a game

While people like to rag on Canada for a variety of groundless reasons, the country is undeniably good at producing chart-topping artists. Among the...
Stenn Transeth • November 17, 2020

One way to learn copywriting? Watch a pro copywriter rewrite some landing pages.

Harry Dry operates Marketing Examples. It’s a website that masterfully dissects marketing strategies in under 3 minutes. He recently asked companies to submit their landing …
Trung T. Phan • November 2, 2020

In defense of Liquid Death, the VC-backed canned water company

People love ragging on VCs for funding absurd ideas. The latest target is Liquid Death, a beverage company that sells canned water from the Austrian...
Trung T. Phan • October 1, 2020

When corporate flexing goes wrong

Sam recently Slack’d the team with the above fun fact about Tesla’s car model names. (Yes, Sam’s avatar is Harvey Dent / Two-Face.) Tesla seems...
Bobby Durben • September 25, 2020

Brace yourself for October 10th, this year’s mysterious new shopping holiday

If you ever complained about “year-end sales” starting right after Halloween, you’re in for a rude awakening. The holiday season is starting earlier than ever...
Michael Waters • September 15, 2020

TikTok gossip accounts are shaking up the media biz

Hot tip: If you want to run into your favorite TikTok star in the wild, head over to BOA Steakhouse in Los Angeles. According...
Michael Waters • August 27, 2020

This company wants to empower creatives to branch off on their own

Ever consider ditching your job to start a newsletter or podcast? Was your next thought, Wait… will anyone actually care about what I make? A...
Michael Waters • August 24, 2020

CIA BBQ sauce and DEA baby bottles: The business of government merch

The most-hyped fashion house of 2020 might be the US Postal Service gift shop. In a show of solidarity for the beleaguered government agency, people...
Michael Waters • August 24, 2020

A company behind a series of kids books made $1m+ in 10 days

Jelani Memory needed a creative break from his other startup. So he wrote a book for his children: “A Kids Book About Racism.” The little...
Caroline Dohack • August 20, 2020

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