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Why Marriott launched a media network

Marriott is the latest in a long list of companies to offer its own advertising network.

Rob Litterst • May 18, 2022

If ads are inevitable, what makes them good?

People like relatable, informative ads. They don’t like celebrities or earworms.

Juliet Bennett Rylah • May 13, 2022

Super Bowl ads are getting even pricier

When people watch TV just for the commercials, you spend a lot of money on your commercial.

Jacob Cohen • January 26, 2022

Instacart is going all in on ads. Here’s why.

Instacart’s ad business is projected to be $1B in 2022. This may put it in competition with its grocery partners.

Trung T. Phan • September 8, 2021

Gen Z is old news — brands are moving on to Generation Alpha

Brands are looking beyond Gen Z to Generation Alpha, the children born between 2010 and 2015.

Rob Litterst • August 19, 2021

Digital brands love designing their own fonts

Twitter announced its own font last week, one of several digital brands to do the same.

Juliet Bennett Rylah • August 18, 2021

Facebook just lost some friends

Facebook disabled accounts for a team of NYU researchers that were trying to learn more about its ad targeting model.

Rob Litterst • August 6, 2021

Travis Scott continues his hot streak of brand partnerships

Travis Scott has signed a production deal with A24, the film studio behind prestige films like “Uncut Gems,” “Moonlight,” and “Lady Bird.”

Rob Litterst • August 5, 2021

This startup raised $25m to show you ads in bars, gyms, and the doctor’s office

Atmosphere TV is an out-of-home ad network for bars, restaurants, auto shops, gyms, and more. With a reach of 17m people a month, you’ve probably seen it.

Trung T. Phan • April 28, 2021

Ads could soon be Amazon’s most profitable business

Amazon’s ad business pulled in $20B+ in 2020 and may already be the most profitable part of the company.

Trung T. Phan • March 31, 2021

Facebook was caught lying to advertisers (again)

Unredacted court documents show that Facebook knowingly misled advertisers on how many eyeballs the platform reaches.

Trung T. Phan • February 23, 2021

How Imprint Engine built a $7m+ business disrupting print and promotional products

In 2012, frustrated marketers set out to build a platform to make coordinating promotional products easier. It’s on track for $7m+ in revenue in 2021.

Jacob Cohen • February 2, 2021

Big brands are dropping Super Bowl ads this year. Does the move make sense?

Coca-Cola, Budweiser, and Ford are out, while DoorDash and Fiverr are in. What gives?

Trung T. Phan • January 28, 2021

How does Taboola make money?

Taboola -- the ad company known for its chumbox -- will go public via a SPAC at a $2.6B valuation.

Trung T. Phan • January 27, 2021

This year’s most valuable skill? Branding.

Businesses face more competition than ever. Companies must learn how to brand to best differentiate themselves.

Josh Colter • January 23, 2021

Transmit widens the streaming landscape with its picture-in-picture ad platform

Transmit is looking to capture early market share in a booming space with live streaming video and a fresh $7m funding round.

Jacob Cohen • January 21, 2021

Uber was swindled out of $100m in ad spend and no one is talking about it

Uber losing $100m on ad spend shines light on the (often ineffective) programmatic ad industry.

Ethan Brooks • January 7, 2021

Spotify’s genius marketing play

Spotify has turned its “year-in-review” Wrapped campaign into the ultimate marketing play.

Trung T. Phan • December 4, 2020

Ryan Reynolds is rewriting the celebrity-investor playbook

Ryan Reynolds used his marketing magic to sell Aviation Gin for $610m. Now he’s trying to make it happen with Mint Mobile.

Trung T. Phan • December 1, 2020

What’s next for the $180B+ in-person events industry?

The $180B+ in-person events industry was crushed this year. Moving forward, exhibitions may outperform while live sports struggle.

Trung T. Phan • December 1, 2020

Pepsi is doing a 2021 Super Bowl halftime show — with or without a game

Pepsi won’t let a pandemic get in the way of its biggest marketing day of the year.

Stenn Transeth • November 17, 2020

One way to learn copywriting? Watch a pro copywriter rewrite some landing pages.

Harry Dry’s Marketing Examples recently did copywriting makeovers for website landing pages. You’ll want to see the results.

Trung T. Phan • November 2, 2020

In defense of Liquid Death, the VC-backed canned water company

Liquid Death just received $23M in funding to make more canned water. Some people are mocking this startup...here’s why we think it's kinda awesome.

Trung T. Phan • October 1, 2020

When corporate flexing goes wrong

Corporations have a long history of failed flexes. We felt it was our duty to share some of the worst…

Bobby Durben • September 25, 2020

Brace yourself for October 10th, this year’s mysterious new shopping holiday

Retailers really want you to stock up on gifts starting… well, now.

Michael Waters • September 15, 2020

TikTok gossip accounts are shaking up the media biz

They’ve built tabloid empires out of sharing screenshots.

Michael Waters • August 27, 2020

This company wants to empower creatives to branch off on their own

Subscriptions are old news. Enter “presubscriptions.”

Michael Waters • August 24, 2020

CIA BBQ sauce and DEA baby bottles: The business of government merch

Those Post Office crop-tops are far from a one-off.

Michael Waters • August 24, 2020

A company behind a series of kids books made $1m+ in 10 days

A publishing startup that set out to help parents tackle tough topics was a surprise success this spring.

Caroline Dohack • August 20, 2020

Is this the biggest meme account buyout ever?

Here’s why Warner Music Group just paid $85m for an Instagram meme page.

Michael Waters • August 19, 2020

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