Thinx marketed itself as a sustainable solution to menstruation, but plaintiffs say the underwear contains potentially harmful chemicals.
People like relatable, informative ads. They don’t like celebrities or earworms.
When people watch TV just for the commercials, you spend a lot of money on your commercial.
Instacart’s ad business is projected to be $1B in 2022. This may put it in competition with its grocery partners.
Brands are looking beyond Gen Z to Generation Alpha, the children born between 2010 and 2015.
Twitter announced its own font last week, one of several digital brands to do the same.
Facebook disabled accounts for a team of NYU researchers that were trying to learn more about its ad targeting model.
Travis Scott has signed a production deal with A24, the film studio behind prestige films like “Uncut Gems,” “Moonlight,” and “Lady Bird.”
Atmosphere TV is an out-of-home ad network for bars, restaurants, auto shops, gyms, and more. With a reach of 17m people a month, you’ve probably seen it.
Amazon’s ad business pulled in $20B+ in 2020 and may already be the most profitable part of the company.
Unredacted court documents show that Facebook knowingly misled advertisers on how many eyeballs the platform reaches.
In 2012, frustrated marketers set out to build a platform to make coordinating promotional products easier. It’s on track for $7m+ in revenue in 2021.
Coca-Cola, Budweiser, and Ford are out, while DoorDash and Fiverr are in. What gives?
Taboola -- the ad company known for its chumbox -- will go public via a SPAC at a $2.6B valuation.
Businesses face more competition than ever. Companies must learn how to brand to best differentiate themselves.
Transmit is looking to capture early market share in a booming space with live streaming video and a fresh $7m funding round.
Uber losing $100m on ad spend shines light on the (often ineffective) programmatic ad industry.
Spotify has turned its “year-in-review” Wrapped campaign into the ultimate marketing play.
The $180B+ in-person events industry was crushed this year. Moving forward, exhibitions may outperform while live sports struggle
Ryan Reynolds used his marketing magic to sell Aviation Gin for $610m. Now he’s trying to make it happen with Mint Mobile.
Harry Dry’s Marketing Examples recently did copywriting makeovers for website landing pages. You’ll want to see the results.
Liquid Death just received $23M in funding to make more canned water. Some people are mocking this startup...here’s why we think it's kinda awesome.
Corporations have a long history of failed flexes. We felt it was our duty to share some of the worst…
Retailers really want you to stock up on gifts starting… well, now.
They’ve built tabloid empires out of sharing screenshots.
Subscriptions are old news. Enter “presubscriptions.”
Those Post Office crop-tops are far from a one-off.
A publishing startup that set out to help parents tackle tough topics was a surprise success this spring.