Subscriptions are old news. Enter “presubscriptions.”

A publishing startup that set out to help parents tackle tough topics was a surprise success this spring.

Here’s why Warner Music Group just paid $85m for an Instagram meme page.

They’re busting teenage angst as ruthlessly as Dr. Pimple Popper.

Countdown clocks, “low-stock” labels: Inside the world of corporate peer pressure.

KFC’s new kicks look like -- and smell like -- fried chicken.

And here are 4 reasons you should pay attention.

OpenAI’s latest tool brings smarter AI to the masses.

Welcome to the first edition of our new careers series.

They’re uploading videos and donating the advertising revenue to Black Lives Matter.

Brands everywhere posted black squares to their feeds -- but critics said their posts did more harm than good.

The mask you’re wearing is some very valuable branding real estate.

A family magazine in India jolted quarantine-era circulation with a throwback add-on called a covermount.

For many people, libraries provide essential services. But getting back to full service means libraries won’t look the same.

The ad business faces a crisis: How do you sell in such a strange time?

Insurance startup Lemonade is entering a fight with T-Mobile’s parent company over its use of the color magenta.

Ford has fought for years (behind the scenes) to add a pickup truck emoji to unicode -- and it finally paid off.

Porsche, Armani, and other luxury brands are selling real estate to vacationing consumers who are looking for convenience.

Lexicon Branding uses cutting-edge ‘sound science’ to help companies ranging from consumer giants to brand-new startups pick the nicest names.

Ad agencies are struggling as more and more marketers are moving their creative strategies in-house, leaving little to no use for ad agencies who have been nickel and diming them for decades.

As it auctions off its IP, bankrupt Toys ‘R’ Us reveals it owned some explicit domain names such as KinkyToys‘R’Us.com.

Whether he knows it or not, Ramdev’s company Patanjali is following the Virgin’s “challenger” brand philosophy to disrupt India's consumer market.