Bowling’s new pinsetters are causing drama

Most of us probably don’t think too hard about bowling pins; we just try to knock ‘em down. But it turns out they don’t...
Juliet Bennett Rylah • January 11, 2023

The $220B World Cup is over. Was it worth it?

Congratulations to Argentina, who clinched their first World Cup in penalty kicks to end a thrilling final yesterday. Qatar’s bill for the event has been...
Jacob Cohen • December 19, 2022

Esports aren’t immune from a downturn

Long reliant on a booming ad market, free-flowing venture capital, and a crypto bull run — esports are experiencing a slowdown, per Bloomberg. In recent...
Jacob Cohen • December 15, 2022

Budweiser’s dry World Cup saga

Maybe the most shocking result at this year’s World Cup — aside from Saudi Arabia over Argentina — was Qatar declaring its stadiums alcohol-free...
Mark Dent • December 13, 2022

The market’s getting absolutely bodied by pro wrestling

While 2022’s been a year of crimson red for much of the market, World Wrestling Entertainment has been flexing its muscles. What’s happening? Because the company’s...
Jacob Cohen • December 9, 2022
soccer-ball

A new ball is changing the game of soccer

Referees have a thankless job. If they do it well, they get heckled, and if they do it poorly — they may have to...
Rob Litterst • November 29, 2022

ESPN wants in on gambling

ESPN has long called itself the worldwide leader in sports, but thanks to a shifting sports media landscape, that nickname no longer rings true. Young...
Rob Litterst • November 2, 2022

Should we be worried about a Phillies World Series title?

Philadelphia sports fans have a bit of a reputation (see here, here, and here). While a chaotic, booze-soaked celebration — and a few incidents of...
Rob Litterst • November 1, 2022

Should the NBA go all-in on streaming?

The NBA is arguably more popular than ever, with viewership up 19% last season. With TV rights up for renewal in 2025, the league faces...
Samir Javer • October 26, 2022

The NCAA wants more Madness

Every year in March, millions of fans attempt to craft the perfect bracket, and the NCAA gets to make ~$1B. But soon, a perfect bracket...
Rob Litterst • October 19, 2022

Why brands are flocking to women’s sports

While wage gaps between male and female athletes generally persist, brand deals are leveling the playing field. This year, deals for female leagues and teams...
Rob Litterst • October 17, 2022

The new sports bar, explained

In the past, sports bars were a place for fans to watch their team and celebrate or commiserate over “one too many” beers. Led by...
Rob Litterst • October 14, 2022

Why sports teams are selling subscriptions

VCs salivate when they hear “monthly recurring revenue,” but it no longer applies to just tech companies. Sports teams, too, are now offering ticket subscriptions...
Samir Javer • September 22, 2022

Digits: Jordan, Ferrari, and Yellen

1) A jersey Michael Jordan wore in the first game of the 1998 NBA Finals sold for $10.1m, making it the highest-priced game-worn memorabilia...
Jacob Cohen • September 19, 2022

Digits: Ugly food, Roblox, and more

1) “Ugly produce” grocer Misfits Market is acquiring rival Imperfect Foods, doubling the size of its business. It’s expected to hit $1B in annual...
Jacob Cohen • September 12, 2022

What the heck is Peloton doing?

When Peloton reported earnings last week, it wasn’t exactly pretty. The connected fitness pioneer reported a loss of $1.2B, a drop in revenue and membership,...
Rob Litterst • August 29, 2022

Serena Williams’ next chapter

With a net worth of ~$260m, Serena Williams is the highest-earning female athlete ever. After officially announcing her retirement from tennis last week, she’s planning...
Samir Javer • August 18, 2022

LeBron James, the influencer?

The minimum salary for an NBA player is $1.8m per season, so it’s no surprise LeBron James makes a lot more than that. What might...
Rob Litterst • August 16, 2022

Why’d the NBA launch a startup incubator?

From wearables to VR, there’s a wide range of new tech that can help athletes step up their game. But unless they’re plugged in, players...
Samir Javer • August 4, 2022

College athletes are making bank

Rayquan Smith is a record-setter for the modern college sports industry: the self-proclaimed “King of NIL.”  Smith is a track athlete and football player at...
Mark Dent • July 15, 2022

F1’s insane growth highlighted in new deal

NASCAR’s cultured European cousin, as we once called it, is on a roll. Formula One (F1) reportedly agreed to a three-year deal with Disney and...
Jacob Cohen • June 28, 2022

The Savannah Bananas and the business of making baseball fun

It’s hard to argue with the fact that baseball is boring. In 2020, the average MLB game lasted over 3 hours, but saw fewer hits...
Jacob Cohen • June 10, 2022

Golf taps into the blockchain

In 2021, 37.5m Americans played golf across courses, driving ranges, indoor simulators, and entertainment venues like Topgolf. That includes a record number of newcomers —...
Jacob Cohen • June 1, 2022

The Kentucky Derby means business

Ah, the Derby — one of the few days each year when millions of people seemingly become experts on horses despite having never ridden...
Jacob Cohen • May 10, 2022

US sports take a page out of Europe’s business playbook

Jersey ads rake in massive dollars for European soccer teams. Manchester United alone pulls in $185m per year. Unsurprisingly, American leagues want in on the...
Rob Litterst • April 25, 2022

The economics of March Madness

March Madness begins today. While the nation collectively cheers for an upset of the Duke men’s basketball team in the 1st round, here are...
Mark Dent • March 17, 2022

The economics of canceled baseball games

Baseball may be a “national pastime,” but a favorite pastime of baseball is labor disputes. Since 1972, there have been 9 instances of strikes or...
Rob Litterst • March 3, 2022

Digits: Super Bowl bonuses, wasabi, and used cars

1) This year, players on the winning Super Bowl team will each get $150k bonuses, while players on the losing team will get $75k...
Jacob Cohen • February 14, 2022

The LA Rams are winners in football. They’re ‘loss leaders’ in economics

The Rams, who play in and host Sunday’s Super Bowl, owe a boatload of money for moving to Los Angeles. The team privately financed SoFi...
Mark Dent • February 11, 2022

Why NBA teams are a hot investment

If anyone reading this owned an NBA team over the past 2 decades, we tip our hat to you. The average price of an NBA...
Trung T. Phan • February 8, 2022

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