Why sports teams are selling subscriptions

Franchises are turning to monthly subscriptions to generate revenue.

Samir Javer • September 22, 2022

Digits: Jordan, Ferrari, and Yellen

Plus: Apple’s pickle, and the Etherium Merge.

Jacob Cohen • September 19, 2022

Digits: Ugly food, Roblox, and more

Plus: The king, beef prices, and the Super Bowl.

Jacob Cohen • September 12, 2022

What the heck is Peloton doing?

The fitness pioneer is making some big changes to right the ship.

Rob Litterst • August 29, 2022

Serena Williams’ next chapter

After years of investing, the tennis legend is going all-in on VC.

Samir Javer • August 18, 2022

LeBron James, the influencer?

LeBron James is the NBA’s king of Instagram.

Rob Litterst • August 16, 2022

College athletes are making bank

The ability to profit off of name, image, and likeness has led to some big payouts for college stars.

Mark Dent • July 15, 2022

F1’s insane growth highlighted in new deal

Despite its smaller broadcast package, F1’s digital reach nearly rivals the NFL and MLB.

Jacob Cohen • June 28, 2022

The Savannah Bananas and the business of making baseball fun

How the team aspires to be like Disney and 3M.

Jacob Cohen • June 10, 2022

Golf taps into the blockchain

Golf is diversifying across entertainment and tech, attracting new blood.

Jacob Cohen • June 1, 2022

The Kentucky Derby means business

The race spurs massive economic activity. What’s next for the sport?

Jacob Cohen • May 10, 2022

US sports take a page out of Europe’s business playbook

Don’t be surprised if your favorite team’s jersey starts to look like a billboard.

Rob Litterst • April 25, 2022

The economics of March Madness

For every win in the tournament until the Final Four, a team earns its conference ~$2m.

Mark Dent • March 17, 2022

The economics of canceled baseball games

The MLB’s lockout will have a big impact on players, teams, and local businesses.

Rob Litterst • March 3, 2022

Digits: Super Bowl bonuses, wasabi, and used cars

Plus: The biggest sports bet ever made and an odd fact about street names.

Jacob Cohen • February 14, 2022

Why NBA teams are a hot investment

Investors love the NBA’s global expansion efforts (China, India, Africa).

Trung T. Phan • February 8, 2022

Super Bowl ads are getting even pricier

When people watch TV just for the commercials, you spend a lot of money on your commercial.

Jacob Cohen • January 26, 2022

Pro sports leagues are doing whatever they can to engage Gen Z

The decline of cable is leading to changes in sports consumption for young fans.

Rob Litterst • January 14, 2022

Is Brady Brand the next Jordan Brand?

Tom Brady follows in MJ’s footsteps by launching his own apparel line.

Rob Litterst • January 12, 2022

Digits: An oddball lawsuit, pay increases, and the Hulk

Plus: Taco lovers rejoice and Facebook’s health conundrum.

Jacob Cohen • January 10, 2022

Football legend John Madden’s legacy in tech

For those of us who will never play professional football, Madden helped make the next best thing.

Jacob Cohen • December 29, 2021

By the numbers: The NBA’s nuke bunker, menu sizes, and road cheese

Plus: Rat poison is flying off shelves and Joe Rogan’s expensive ads.

Jacob Cohen • December 20, 2021

Pickleball is sweeping the nation, and creating a full-blown gold rush

Pickleball has spiked in popularity throughout the pandemic, with 4.2m people playing the sport in 2020, a 21% increase YoY.

Rob Litterst • December 16, 2021

Electronic Arts and FIFA created a $20B video game empire. But the end is near.

Over the past 2 decades, the EA FIFA game has brought in $20B and FIFA makes $150m a year on licensing fees. Now, EA and FIFA are disagreeing on renegotiation terms.

Trung T. Phan • October 21, 2021

Disney is all-in on streaming, but ESPN can’t kick cable

While Disney has gone all-in on streaming, ESPN is still clinging to the cable model - but that might not be the case for long.

Rob Litterst • October 12, 2021

YouTube vs. NBCUniversal, explained

If NBCUniversal and YouTube can’t reach an agreement on a new contract, YouTube TV could drop its NBC channels.

Juliet Bennett Rylah • September 29, 2021

Golf is growing on and off the course — and business is booming

Golf is going mainstream, thanks to increased participation on and off the course.

Rob Litterst • September 28, 2021

The sports card market is booming, with more ways to participate than ever before

The sports card market is booming, and a new class of entrepreneurs are finding new ways to get involved.

Rob Litterst • August 25, 2021

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