Fanatics raised $325m, valuing the sports merchandise retailer at $18B.
Brands are spending $1m a pop on Olympics ad spots.
Tokyo raised $3B+ from local sponsors, while major global brands have chipped in $500m+. They probably won’t get their money’s worth this year.
Liteboxer is riding the home gym wave by offering an at-home boxing machine (priced at $1.5k).
Plus: Airbnb released 100+ upgrades, and AI lawmakers are a hit.
MILLIONS is an ecommerce and fan engagement platform for combat athletes. Its team includes the legendary announcer Bruce Buffer.
Europe’s most powerful football clubs tried to form a Super League. The plan -- seen by many as a cash grab -- was shelved after backlash from fans and government officials.
Amazon just signed a massive contract to stream Thursday Night Football. Here’s why that matters.
Sports media startup Overtime is starting a basketball league that will pay top 16- to 18-year-old b-ball players a minimum of $100k a year.
Coca-Cola, Budweiser, and Ford are out, while DoorDash and Fiverr are in. What gives?
Billionaire Steve Cohen and entrepreneur Nat Turner are taking Collectors Universe -- a 3rd party collectibles authentication service -- private.
The $180B+ in-person events industry was crushed this year. Moving forward, exhibitions may outperform while live sports struggle.
Pepsi won’t let a pandemic get in the way of its biggest marketing day of the year.
The Masters golf tournament released its first virtual shop to appease rabid golf fans.
An unexpected win by the LA Dodgers led to a surge in World Series ticket prices, up to $1.6k+ a pop.
Billy Beane -- the man that popularized sabermetrics in baseball -- is trying to take the Boston Red Sox public.
Video games aren’t just for hardcore players anymore.
Millions of fans have tuned in to the Laker’s dispatches from Disney World, where the NBA is posting up.
Empty stadiums are creepy, but cardboard fans are creepier -- and virtual fans might be the creepiest.
The US sports gambling industry could grow from $1.5B to as high as $81B by 2030.