How the team aspires to be like Disney and 3M.

Golf is diversifying across entertainment and tech, attracting new blood.

The race spurs massive economic activity. What’s next for the sport?

Don’t be surprised if your favorite team’s jersey starts to look like a billboard.

For every win in the tournament until the Final Four, a team earns its conference ~$2m.

The MLB’s lockout will have a big impact on players, teams, and local businesses.

Plus: The biggest sports bet ever made and an odd fact about street names.

The Rams

Investors love the NBA’s global expansion efforts (China, India, Africa).

When people watch TV just for the commercials, you spend a lot of money on your commercial.

The decline of cable is leading to changes in sports consumption for young fans.

Tom Brady follows in MJ’s footsteps by launching his own apparel line.

Plus: Taco lovers rejoice and Facebook’s health conundrum.

For those of us who will never play professional football, Madden helped make the next best thing.

Plus: Rat poison is flying off shelves and Joe Rogan’s expensive ads.

Pickleball has spiked in popularity throughout the pandemic, with 4.2m people playing the sport in 2020, a 21% increase YoY.

Over the past 2 decades, the EA FIFA game has brought in $20B and FIFA makes $150m a year on licensing fees. Now, EA and FIFA are disagreeing on renegotiation terms.

While Disney has gone all-in on streaming, ESPN is still clinging to the cable model - but that might not be the case for long.

If NBCUniversal and YouTube can’t reach an agreement on a new contract, YouTube TV could drop its NBC channels.

Golf is going mainstream, thanks to increased participation on and off the course.

The sports card market is booming, and a new class of entrepreneurs are finding new ways to get involved.

Fanatics raised $325m, valuing the sports merchandise retailer at $18B.

Tokyo 2020 was estimated to cost $7.4B. It will clock in at $20B+ and is the latest example of an Olympics deal gone awry.

Brands are spending $1m a pop on Olympics ad spots.

In the 2000s, Major League Baseball (MLB) created one of the world’s leading streaming services (BAMTech) and -- after being acquired by Disney -- it is now the tech that powers Disney+.

Lakers minority owner Philip Anschutz is selling his 27% minority stake in the team. But he still owns the Staples Center, where they play.

Tokyo raised $3B+ from local sponsors, while major global brands have chipped in $500m+. They probably won’t get their money’s worth this year.

Liteboxer is riding the home gym wave by offering an at-home boxing machine (priced at $1.5k).

Plus: Airbnb released 100+ upgrades, and AI lawmakers are a hit.

MILLIONS is an ecommerce and fan engagement platform for combat athletes. Its team includes the legendary announcer Bruce Buffer.