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Fanatics just proved there’s big money in jersey sales

Fanatics raised $325m, valuing the sports merchandise retailer at $18B.

Rob Litterst • August 12, 2021

Is hosting the Olympics a bad deal?

Tokyo 2020 was estimated to cost $7.4B. It will clock in at $20B+ and is the latest example of an Olympics deal gone awry.

Trung T. Phan • July 30, 2021

The big ad dollars behind this year’s fanless Olympics

Brands are spending $1m a pop on Olympics ad spots.

Jacob Cohen • July 23, 2021

How MLB created the Disney+ streaming service

In the 2000s, Major League Baseball (MLB) created one of the world’s leading streaming services (BAMTech) and -- after being acquired by Disney -- it is now the tech that powers Disney+.

Trung T. Phan • July 16, 2021

The LA Lakers are worth $5B

Lakers minority owner Philip Anschutz is selling his 27% minority stake in the team. But he still owns the Staples Center, where they play.

Trung T. Phan • June 30, 2021

Will advertisers’ gamble on the Tokyo Olympics pay off?

Tokyo raised $3B+ from local sponsors, while major global brands have chipped in $500m+. They probably won’t get their money’s worth this year.

Trung T. Phan • June 22, 2021

In-home boxing startup raises $20m as working out from home seems here to stay

Liteboxer is riding the home gym wave by offering an at-home boxing machine (priced at $1.5k).

Juliet Bennett Rylah • June 10, 2021

Digits: Hockey inflation, a condom surge, and $11m wolves

Plus: Airbnb released 100+ upgrades, and AI lawmakers are a hit.

Jacob Cohen • June 1, 2021

Meet MILLIONS: the platform helping combat athletes monetize their audiences

MILLIONS is an ecommerce and fan engagement platform for combat athletes. Its team includes the legendary announcer Bruce Buffer.

Julia Janks • May 11, 2021

A proposed $4B+ soccer league imploded in 48 hours. What happened?

Europe’s most powerful football clubs tried to form a Super League. The plan -- seen by many as a cash grab -- was shelved after backlash from fans and government officials.

Trung T. Phan • April 26, 2021

How binging Netflix may save F1 racing

F1 is a global phenomenon. Here’s how it used Netflix to grow even bigger.

Kolby Hatch • April 23, 2021

Peloton has been on an acquisition spree. Why?

Peloton is acquiring companies in hardware, AI, and wearables to bolster its bike business.

Trung T. Phan • March 30, 2021

Bezos’ decadelong, $10B NFL bet is part of a larger streaming playbook for Amazon

Amazon just signed a massive contract to stream Thursday Night Football. Here’s why that matters.

Jacob Cohen • March 23, 2021

Overtime wants to pay high schoolers $100k+ to drop dimes in new league

Sports media startup Overtime is starting a basketball league that will pay top 16- to 18-year-old b-ball players a minimum of $100k a year.

Kolby Hatch • March 10, 2021

Big brands are dropping Super Bowl ads this year. Does the move make sense?

Coca-Cola, Budweiser, and Ford are out, while DoorDash and Fiverr are in. What gives?

Trung T. Phan • January 28, 2021

This $700m deal proves that collectible cards are no joke

Billionaire Steve Cohen and entrepreneur Nat Turner are taking Collectors Universe -- a 3rd party collectibles authentication service -- private.

Trung T. Phan • December 2, 2020

What’s next for the $180B+ in-person events industry?

The $180B+ in-person events industry was crushed this year. Moving forward, exhibitions may outperform while live sports struggle.

Trung T. Phan • December 1, 2020

Pepsi is doing a 2021 Super Bowl halftime show — with or without a game

Pepsi won’t let a pandemic get in the way of its biggest marketing day of the year.

Stenn Transeth • November 17, 2020

ESPN is pivoting to subscriptions. Will it work?

ESPN+ has seen much of its subscriber growth tied to 3 events. Can it figure out a formula for long-term subscription success?

Trung T. Phan • November 13, 2020

The Masters is the Super Bowl of golf. Here’s how it’s adapting to the pandemic.

The Masters golf tournament released its first virtual shop to appease rabid golf fans.

Rob Litterst • November 13, 2020

So, you’ve always wanted to go to the World Series?

An unexpected win by the LA Dodgers led to a surge in World Series ticket prices, up to $1.6k+ a pop.

Trung T. Phan • October 21, 2020

The man behind Moneyball is about to take the Red Sox public

Billy Beane -- the man that popularized sabermetrics in baseball -- is trying to take the Boston Red Sox public.

Rob Litterst • October 15, 2020

Ever wanted to own an NBA highlight? Now you can.

Dapper Labs, a blockchain company, has partnered with the NBA to make digital collectibles of in-game highlights a reality.

Trung T. Phan • September 4, 2020

This game maker is using reality shows to shake up e-sports

Video games aren’t just for hardcore players anymore.

Caroline Dohack • August 28, 2020

The Making of JaVale McGee’s “Life in the Bubble” Vlog

By Trung Phan (@TrungTPhan) *** In mid-July, LA Lakers center JaVale McGee was packing his bags for a flight to Orlando. With the NBA season back on,...
Trung T. Phan • July 30, 2020

How JaVale McGee’s producer makes video magic from inside the NBA’s bubble

Millions of fans have tuned in to the Laker’s dispatches from Disney World, where the NBA is posting up.

Trung T. Phan • July 30, 2020

A new media brand is rising from Deadspin’s ashes

And here are 4 reasons you should pay attention.

Belle Long • July 29, 2020

Sports are back — finally. Here’s how entrepreneurs would fix the viewing experience

Empty stadiums are creepy, but cardboard fans are creepier -- and virtual fans might be the creepiest.

Nick DeSantis • July 28, 2020

How to Capitalize on the Fast-Growing Sports Gambling Industry

The US sports gambling industry could grow from $1.5B to as high as $81B by 2030.

The Hustle • July 27, 2020

The military is using esports to recruit gamers

But not everyone loves what the recruiters are up to.

Belle Long • July 21, 2020

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