The Hustle

The good, the bad, and the bizarre from CES

We’re diving right back into the CES-pool. If you thought yesterday was a wild ride, buckle up for another bizarre day of tech innovations that promise to take over the world -- or, at least, take over your Twitter feed.  Today:And hey, who can blame ‘em? The sports betting biz is expected to grow from $1.5B to $81B by 2030. And that doesn’t even count the booming black market.

January 9, 2020


We’re diving right back into the CES-pool. If you thought yesterday was a wild ride, buckle up for another bizarre day of tech innovations that promise to take over the world — or, at least, take over your Twitter feed.  Today:

And hey, who can blame ‘em? The sports betting biz is expected to grow from $1.5B to $81B by 2030. And that doesn’t even count the booming black market.

We’re back with the best — and most bizarre — of CES Day 2

The brightest minds — and the thirstiest investors — were roaming the floors at CES yesterday. Here are 4 trends we noticed:

1. Everyone cares about privacy now

At least that’s what you’d think based on new privacy initiatives from Google, Amazon, and Facebook. But you shouldn’t believe everything you hear at trade shows… 

But… the default strategy for most of these tech giants remains the same: collect and monetize user data.

2. The future of food is a whole different flavor 

Investors seemed hungry to disrupt the ways we grow, eat, and store food. Here are the tastiest food-focused sound bites:

3. Robo-friends are on the rise

With loneliness increasing, the cultivation of companionship is an important project. Here are some of the computerized companions on display at CES: 

4. Flying cars are still cool

Flying cars have long been a caricature of the far-flung, utopian “future.” But now, they could really be close to getting off the ground:


0% APR is 100% an insane deal

If you’ve been dreaming of a “one-card wallet”, it’s time to wake up and get your hands on this credit card recommended by The Ascent.

When The Ascent pointed us in the direction of a credit card with 0% APR until 2021, up to 5% cash back, and no annual fees to boot, we knew you’d wanna hear about it.

This top pick offers you the highest cash back rate on the market

Plus, 0% APR into 2021. It’s the most rewarding card since the one your grandma gave you for your birthday last year ($20… she’s so generous). 

Why trust The Ascent? Simple: They operate independently of the companies they recommend, so they can give you unbiased strategies to help improve your finance game. 

Check out their site to see details and score yourself some more green

Get the card →

Cancel that Vegas vacay: Sports gambling is legal in 20 states, and startups are cashing in 

Go ahead and ditch that sketchy subscription to If sports gambling isn’t already legal where you live, it likely will be soon.

Less than 2 years after a Supreme Court ruling allowed any state to legalize and regulate sports betting, 20 states now offer or will soon offer sports gambling. And startups are muscling in for a piece of what could be an $81B pie by 2030, our Trends team found

No more Silicon Back Alley 

An estimated $150B is wagered every year on sports in the US on the black market, much of which happens through shady websites or your friend Fitz, who’s always hanging out in the backroom of that bar on the corner.

Sports gambling is now offered at casinos and sometimes online in states where it’s been legalized. But established players are likely the only entities that will get the licensing to run sportsbooks. 

Startups have to be more creative   

The Action Network has made a splash with its subscription website that provides news and insights related to sports gambling. It closed a $17.5m funding round last year, and now averages 2.5m to 3m unique visitors a month.

Marc Edelman, a consultant on legal and business issues in sports gaming and a professor of law at Baruch College, says other advice-oriented websites will be in demand.

Also in demand: social networks for sports gambling, and audience development and identification for casinos.

Things you should…

SLEEP: Soundly with Amazon’s top-selling white noise machine, $18.99

I’ve recently discovered that I can’t sleep without ambient noise in the background. Unfortunately, passing out to repeats of “The Office” was doing a number on my phone plan. My solution? The Big Red Rooster White Noise machine, with 6 relaxing sounds to help you get seriously deep sleep.

SCORE: An Amazon gift card when you attend a demo of, $50 gift card

From the innovators at KAYAK comes, the new way to book your business travel. pulls double-duty, helping you save time and money when booking flights, hotels, and transportation. It could save your company an airplane-load of cash, and you get a nice little gift when you attend a demo. That’s what we call a win-win. *Terms apply

OWN: Fractional shares of Basquiat, Warhol, and Picasso, Skip the line

Elevate your portfolio with ownership in masterpiece paintings by the hottest names in art with Masterworks, an exclusive investing club. Sell your shares on the trading platform, and cash out when the painting sells—just like a public company. There are over 25K people waiting to get in, but Hustle readers can skip the line.

🤖 Robo-chefs are getting canned. The coffee robot company Cafe X closed several of its locations (and laid off the employees who worked at them), and Softbank-backed pizza-making robot company Zume laid off 80% of its staff. The downsizing indicates that early hype for robo-chefs may have been premature.

💵 The US “shadow banking” sector hit $1.2T. The private, unregulated money-lending sector (like banking, but more shadow-y and with no rules) has tripled in the past few years, worrying analysts who fear a mass shadow-withdrawal could cause a recession.

🥛 There’s even more spilt milk to cry over… The dairy giant Borden filed for bankruptcy protection. Borden, which employs 3.3k employees, joins dairy competitor Dean Foods in seeking protections in the curdling dairy biz. The prevalence of milk mustaches is down 40% since 1975.

📹 Deepfakes are banned. Shallowfakes… not so much. Facebook announced that it will remove deepfakes — videos that have been heavily manipulated with AI to appear genuine. But the company will NOT remove “shallowfakes” — videos that use less advanced editing techniques to manipulate or rearrange videos. Critics worry that the announcement will do little to curb misinformation.

🤕 Speaking of disinformation… A BuzzFeed report shows that a whole cottage industry of misleading PR agencies cropped up in the past year to — in their own words — “use every tool and take every advantage available in order to change reality according to [their] client’s wishes.”

👶 It just got harder to target kids with ads. YouTube, which was fined $170m by the Federal Trade Commission in September for collecting children’s data without their parents’ permission, created a rule that limits how much data creators can collect from kids who watch their content.

How did you like today’s email?

hate it


love it
Now Playing:
I Won’t Run From It, Big Red Machine.
[%Count%] Share the Hustle

Conor Grant

Mark Dent

Bobby Durben

Meg Furey-Marquess
Brad “All my besties are bots” Wolverton
Isaiah Olchap
British Uber Driver
You opted in by signing up, attending an event, or through divine intervention. 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Exit mobile version