The season’s savviest artist


December 20, 2019

The Hustle
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CREDIT SESAME

For some of us, “All I Want for Christmas” is the soundtrack to hell (we’re looking at you, people who’ve worked an 8-hour shift at a department store during the holidays). But for the Songbird Supreme, it’s the sound of money — and perpetual relevancy. Today:

  • Mariah Carey’s in her Christmas groove
  • Your cell phone knows your every move
  • In Britain, the liquor is going down smooth

The last holiday song to hit #1 on the Billboard Hot 100? “The Chipmunk Song (Christmas Don’t Be Late).” Life was a different beast back in ’58.

The Hustle Daily Email

Mariah Carey is the Queen of Christmas — and 21st century marketing. Bend the knee.

This week, “All I Want for Christmas Is You,” released in 1994, reached No. 1 on the Billboard Hot 100 for the first time. 

The accomplishment cements Carey as not only the most successful individual artist of all time — she has 19 No. 1 singles, placing her 1 spot ahead of Elvis — but as a pioneer in building a genuine and digitally savvy relationship with fans. 

She’s the savviest of the season 

“All I Want for Christmas Is You” is expected to net Carey ~$600k this year and some $60m since its release (as of 2016). 

Her push to get the track to the top began after a Nov. 1 tweet. Carey posted a video that begins with her falling asleep on a sofa in her glam rocker costume. She receives a phone call from Santa as the opening notes of “All I Want for Christmas Is You“ play in the background.

Celebratory Carey stories appeared in USA Today and TIME that same day, and soon an Amazon trailer dropped for a mini-doc about the song.

And it was just 2 years ago when Carey was roasted for her New Year’s Eve performance in Times Square.  

But the Lambs never gave up

Know how Beyonce has the Beyhive and Lady Gaga has the Little Monsters? Before every female pop icon — and even the lesser stars — named their fan bases, Carey had the Lambs. They sprung up around the time Carey was diagnosed with bipolar disorder in 2001, and when her (underrated!) album “Glitter” flopped. 

As music has shifted from albums to online, the Lambs carried her into the new era. They’ve made Mariah a social media mainstay, from “Skinny Legend” to #JusticeForGlitter, and this year helped the #ObsessedChallenge go viral on TikTok. 

It was the Lambs who pushed “All I Want for Christmas Is You” to No. 1. The campaign actually began last year, when the song reached No. 3. 

When it got to No. 1 this week, Carey tweeted, “We did it.”

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Reminder: Your phone is tracking your every move (and the data isn’t so anonymous)

Yesterday, the NYT published a bombshell report on the smartphone tracking industry. And not to sound the alarm bell, but it should freak you out at least a little bit.

An unnamed source gave the Times a massive trove of location data from 12m cell phones — more than 50B “pings” in total, registered in places ranging from the White House to seedy LA motels.

But it’s not so anonymous, after all

Many cell phone apps — weather utilities, maps, and services that don’t need your location at all — collect, and sometimes sell, location data harvested from your phone through software developer kits. Sometimes, these companies collect this data up to 14k times per day.

The companies that collect this data often argue that it is 100% anonymous. But this isn’t really the case.

The NYT was able to easily identify individuals — including state officials, celebrities, and cops — by tracing location data patterns. Sometimes, the data revealed sensitive information, like a trip to an abortion clinic.

Previous studies have shown that the “anonymity” of location data is mitigated by its precision: In one case, MIT researchers were able to identify 95% of users in a similar data set.

Here’s how you can improve your privacy 

Luckily, there is a way for you to limit apps’ ability to collect your location data (note that turning off this data will affect the performance of certain location-dependent apps, like weather and maps). Here’s how:

  • On iOS: Settings → Privacy → Location Services → Set all apps to “Never”
  • On Android: Settings → Security & location → Location (under “Privacy” section) → App-level permissions → Toggle location data on/off

If this doesn’t work, you can always follow this author’s course of action: Throw your phone off a bridge and move to the woods.

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Today’s life hack: Improve your credit score

How a higher score helps

  • Better interest rates on loans (particularly important for those of you trying to start a side hustle or small biz) 
  • Better approval chances for credit cards, apartments, etc.
  • Higher spending limits (again, gotta fund that hustle)
  • May let you avoid security deposits on things like utilities 

How you can improve your score

  • Set reminders to pay on time — late payments can be a punch in the gut for your score, so make this priority numero uno
  • Chip away at debt — sounds simple, but bringing your balance back down towards zero can help you score higher spending limits, giving you more credit to put behind your side gig
  • Add variety — having several types of credit lines open shows lenders you can handle different types of debt (just don’t go overboard… multiple applications at once can hurt your score)

The list doesn’t end there, but for a more in-depth run-through, check out Credit Sesame’s website.

Sign up for free →

Brexit could be good news for… pubs? 

The beloved UK pub industry took a hit during the 2010s. On average, the number of pubs dropped by 732 each year. Until this year, that is, when the Office of National Statistics reported the first net gain — of 320 pubs — in a decade.

Experts have attributed the increase to improved food offerings, added events, and accomodations. 

The gain may be a blip rather than the start of a trend, unless regulations involving business and alcohol taxes are changed. 

  • Last week’s Conservative Party victory may bring policies that help pubs. Boris Johnson’s party has floated a £150m plan to assist local groups looking to buy and operate neighborhood pubs facing closure. 

But despite the Tory victory, a “no-deal” Brexit may be here before you can say… Bollocks, I’m utterly knackered!

And a “no-deal” Brexit could slash the eating-out market in the UK by £5.4B. That’s bad news for pubs. 

A “no-deal” Brexit, however, also means progressive Britons will likely be seeking liquid comfort. 

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This week’s Signal Craft Ramen Signal

Craft Ramen

Instant noods conjure up memories of late college nights on a budget. “Broth” that’s essentially salty water paired with flash-fried noodles were a recipe for survival, rather than an enjoyable meal.

People are instead looking for ramen in a less mechanized way, with ingredients you can actually pronounce. Similar to the airplane cocktail kit Signal we told you about this fall, there’s just one major direct-to-consumer player in craft ramen, despite 2.4k searches per month.

See more
What Else…

📱 Buh-bye robocalls? The FCC is one step away from having the power to stop robocalls.

🌾 Meet the agrarian influencers. For farmers, YouTube views are becoming a more profitable commodity than corn.

😪 Good for farmers because the early YouTube stars are feeling a little burned out.

🦞 “The most Boston thing that’s ever happened.” A thief hijacked a lobster truck. He was caught after he crashed into another lobster truck.

Shower Thoughts
  1. “It seems unfair that the people who want to go to bed have to put the people to bed that don’t want to go to bed.” – Kanika
  2. “If a Smurf held its breath long enough, what color would it turn?” – Mike
  3. “The letter ‘E’ is pronounced differently each time in ‘Mercedes’.” – Jessica
  4. “It must be scary for someone to read ‘Do Not Touch’ in braille.” – Conor
  5. “Two wrongs don’t make a right, but two Wright’s made an airplane.” – Greg
  6. via Reddit

Merry almost Christmas everyone — don’t forget to drink some eggnog in the shower next week.
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