|The Hustle||Sponsored by||
This year’s top earning YouTuber is a 7-year-old child
A 7-year-old toy reviewer is officially YouTube’s highest-earner of 2018 (YoY from June 1, 2017). And no, this is NOT a headline from the Onion.
According to Forbes, Ryan of Ryan Toysreview trounced Jake Paul’s ‘Tube earnings by $500k, bringing in $22m of that sweet, American tickle cash this year alone.
Soooo, everyone’s cool with this? Good. Great. Carry on.
End of the day, Ryan’s just your average 1st-grader with millions of dollars, original content on multiple streaming networks, and his own Ryan action figure — just classic 7-year-old stuff.
Ryan is part of the “unboxing” world, in which content creators open stuff on camera while making insane amounts of money.
In his most popular video (which has snagged more than 1.5m views since Sunday) Ryan opens up giant eggs to find toys from Disney’s Cars and Paw Patrol.
But 1.5m views barely scratches the surface: Ryan has more than 17.3m followers and nearly 26B views since his main channel launched in 2015… when he was 3.
The Boy King of ad dollars
About $21m of his earnings came from advertising on his channels, and the remaining $1m came from sponsored posts. In other words, Ryan’s young demo is watching like crazy, but they don’t exactly have a lot of buying power.
But, apparently, this voyeurism is the point. As founder/CEO of Bottle Rocket Management and agent to many “unboxers,” Chas Lacaillade, puts it: “Unboxing provides the proxy for actually experiencing the joy of receiving and opening something you really desire.”
Because who needs to experience joy when you can watch it on YouTube?
When Ryan’s not living out other kids’ fantasies, he’s a mini-mogul
In October he signed deals with Hulu and Amazon to repackage and distribute content from his channel, and in August he launched Ryan’s World, a toy and apparel collection sold at Walmart and Target.
Naturally, Ryan also serves as the creative director for his personal brand. What can we say? Some kids eat their boogers, others run multimillion-dollar brands.
|Lindsey Quinn , Managing Editor at The Hustle
Over or under 2 years until he drops a Soundcloud mixtape?
Show this thread
Rolls-Royce made the world’s first autonomous boat (no, not that Rolls-Royce)
Rolls-Royce tested the world’s first autonomous ferry boat in Finland yesterday.
It’s good news for Rolls-Royce the boatmaker and Rolls-Royce the carmaker. The twin Royces are completely unrelated businesses, but their separate successes seem to be linked by their shared name.
Will the real Rolls-Royce please honk its horn?
Rolls-Royce Motor Cars (owned by BMW) makes luxury automobiles. Rolls-Royce Holdings (a publicly listed engineering company) makes jet engines, nuclear submarines — and now, self-driving boats. So, why do both companies have the same name?
The modern Royces share a common ancestor: When Rolls-Royce declared bankruptcy in 1971, it split into a nationalized holding company and a smaller carmaker.
The engineering company went public in 1987, while the car company was bought by BMW in 1998 — but both businesses retained their rights to the valuable family name.
When one Royce Rocks, the other Royce Rolls
Almost 50 years later, the public is still confused about the messy divorce: 3 years ago, the carmaking Rolls complained that the engineering Rolls’ poor earnings were hurting its image.
“We know how famous the brand is, and as much as we have done to make clear that they are separate, for many people it is hard to see the difference,” explained the automaker’s CEO at the time.
The fate of the 2 companies is still bound by public ignorance. But nowadays, business is good: The boat business recently partnered with Intel to launch self-navigating cargo ships by 2025, and the car company is expanding its workforce due to increased demand.
|»||Still Rollin’, still Roycin’|
Nexstar acquires Tribune Media for a whopping $4.1B
Nexstar Media Group announced Monday it will buy Tribune’s 42 television stations and more in an all-cash, $4.1B deal.
Still awaiting approval, the deal would give Nexstar stations in 8 of the nation’s 10 largest markets, including New York, Los Angeles, and Chicago. The company will own more than 200 TV stations and cover 39% of US households.
In other words, Nexstar would become the nation’s largest TV station company.
Patience paid off for Tribune
Tribune Media sued Sinclair after the FCC accused it of arranging fake divestitures of certain stations required to curb antitrust concerns.
Cut to: 8 months later, and Tribune makes out with an even bigger deal from Nexstar (including the assumption of its debt, the total deal is valued at $6.4B).
Sounds like a lot of control for one media company
That’s because it is.
See, Ajit Pai, the Trump-appointed FCC chairman, eased restrictions on companies to acquire more stations in the same market in ways that, according to NPR, seemed to directly benefit Sinclair at the time (see “ideological favoritism” link above).
But Democratic lawmakers took issue over Pai’s interactions with Sinclair and White House officials, the deal fell through, and now Nexstar is reaping the rewards.
|»||Tribune sucks up that sweet nexstar|
SoftBank invests around $1B in ParkJockey, a tiny parking startup that operates in 4 cities
A tiny Miami-based startup called ParkJockey raised between $800m and $1B from SoftBank, reports Axios.
It’s a confusingly large investment in a company that currently operates in 4 cities. But for SoftBank, it opens up parking spots for its other American investments: ride-sharing giants and self-driving car companies.
A big deal for a little company
The 4-year-old ParkJockey has just 50 employees, and its app gets fewer than 3k downloads per month. But SoftBank seems to think it’s doing something right with its tech stack.
Most parking companies are either small and high tech (like ParkJockey) or large and low-tech (like many of ParkJockey’s competitors).
But since SoftBank wants both, it is allegedly giving ParkJockey cash to buy out 2 of its big rivals, Impark (which operates 3.6k parking facilities in 330 cities) and Lanier (which operates at least 1.1k facilities in 20+ cities).
If you fund it, they will park
Investing in a big parking tech company is a no-brainer for SoftBank, which has invested billions in American businesses that would benefit from parking spaces (ride-sharing and self-driving cars companies).
But since no “park-tech” giant exists yet, SoftBank has decided to engineer its own, combining ParkJockey’s powerful end-to-end technology with a massive national network of competitors’ parking spots to produce a park-tech giant overnight.
SoftBank has already built its own smart-parking business in Japan, and now it has everything it needs to do the same in the US.
|»||A bright light in the Park-ness|
Don’t leave your ‘balls out in the cold this holiday season
Your eyeballs, that is.
Think about it. When was the last time you did something nice for the little fellas that do so much for you (like reading emails, watching Netflix, and producing tears anytime you hear Susan Boyle sing Auld Lang Syne)?
This holiday season, give your eyes a gift that 1) looks good 2) keeps ‘em safe and 3) won’t put your bank account in a figure-four deathlock. But what could it possibly be???
Keep your eyes from frying with Felix Gray
Felix Gray’s non-Rx and prescription glasses have Blue Light filtering technology built in. (For those of you not brushed up on your light categories, Blue Light, much like Busch Light, is bad.)
Their lenses act like an invisible shield between your eyes and the high-intensity artificial light coming from all those screens you look at daily — AKA they keep your eyes from frying.
Put those lenses in handcrafted Italian acetate frames, make the price point a drool-worthy $95 for non-Rx, and you’ve got a holiday miracle.
Don’t let those sweet, sweet FSA dollars go to waste when the new year hits — get you and your ‘ball buddies upstairs some stylish and much-needed eye protection.
Hustle travel advisory:
|Cut to the Quick, Olden Yolk. New-school psychedelia from this NYC duo.|
|[%Count%]||SHARE THE HUSTLE|
|YOUR UNIQUE URL|
|Lindsey “What Would Ryan Do?” Quinn
| I.O. Silver
|Join our Instagram community →|