Twitter has long struggled to avoid being the butt of every joke in tech. With stock at a 3-year high, it’s finally getting somewhere.
The 12-year-old company posted its first profitable quarter just months ago — and while the company is using this rare victory to fight for a seat at the table with tech’s biggest and baddest, it faces an uphill battle.
A slow, anticlimactic road to ‘success’
While Twitter is profitable and increased 155% in stock value in the last year, user growth has barely ticked upward at a 3% increase.
So Twitter’s stock increase has less to do with the company’s growth, and more to do with cost-cutting and the relative struggles of its rivals.
But that doesn’t mean Twitter isn’t going to make the best of it…
‘Quick! Tweet at ’em while they’re down’
For a company that has been pegged in the past solely as an acquisition target, this new stability is a welcome win, but they’re still a chihuahua merely yapping at the big dogs.