You can now pay extra to be comfortable in your Uber

Uber rolled out a new service tier called “Uber Comfort” that will let riders pays a 20% premium for extra legroom and the option not to talk to their drivers.

July 10, 2019

Yesterday, Uber launched a new tier of its ride-hailing service called “Uber Comfort.” 

The new service offers riders nicer vehicles, more highly rated drivers, and temperature and conversation preferences — AKA the ability to opt out of a 20 minute soliloquy on your driver’s chihuahua’s intestinal problems — for a 20% to 40% premium over standard UberX fares.

Silence isn’t Uber’s first premium feature

In fact, Uber now has 7 tiers — Express Pool, Pool, X, X Diamond, Comfort, Select, and Black (the last 2 are even more expensive than the new Comfort tier).

Uber rolled out rider preferences in May in its topmost rider tiers, turning silence into a premium feature.

But reactions to the ‘Quiet Ride’ feature have been mixed

Some people have argued that forcing Uber drivers to bite their tongues is another example of Uber imposing harsh working conditions on its drivers.

But other commentators point out that the new Comfort Mode also enables drivers to earn an extra 20% for rides of the same duration and distance, making the silent treatment well worth their while.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.