Wanna buy an RV?

August 27, 2019

Hustle Logo Eight Sleep

Today, resort fees are deemed ‘uncool’ and Lioness would like a little more clarification on Samsung’s arbitrary rule, but first…

The Hustle Daily Email

Decelerating RV sales indicate economy is running out of gas

NASDAQ? Who dat? More importantly… Sales of RVs are slowing, which many economists insist means it’s time to buckle up for an economic downturn. 

Just call it the RV Ripple

To understand the RV industry, keep your eye on Elkhart County, Indiana, which produces more RVs than anywhere else in the US of A.

Currently, manufacturers are tightening production as a response to deep dips — 20% so far this year — in wholesale RV shipments.

Because RV dealers don’t want to get stuck with expensive inventory — a deluxe motorhome can go for more than $200k — they cut orders as soon as they see demand softening. And because people who are finicky about their finances avoid big-ticket purchases, it’s easy to see how RV sales became a barometer of consumer confidence. 

Not convinced? RV sale declines preceded the last three recessions.

But wait! There’s more to this story

Tariffs on China, Mexico and Canada have increased the cost of building RVs… sometimes in surprising ways. 

Rising costs for steel and aluminum are widely reported. Less so? The rising cost of those little toilet-seat covers that go in RV bathrooms (yeah you’ll have to pop a squat outside).

Talk about no-so-happy campers
Share on Facebook Share on LinkedIn Share on Twitter View in Browser

Hilton and Marriott are sued over deceptive hidden ‘resort fees’ 

Last week, Marriott and Hilton were sued for their use of controversial “resort fees,” which charge customers hidden fees beyond their posted prices. 

The lawsuits, which were the result of an investigation into hotel pricing practices undertaken across all 50 states and DC, accuse the hotel chains of “deceptive and misleading” pricing practices.

‘Drip pricing’ makes it harder for consumers to compare prices

Many hotels advertise one price for lodging online, and then strategically reveal other mandatory fees (drip by drip) later in the payment process.

Because consumers can’t tell the full price, the plaintiffs in the lawsuit argue, this tactic makes it harder for consumers to compare prices and make informed decisions.

Resort fees are a great deal for hotels

Hidden resort fees are common: Research suggests that ⅓ of Americans have paid hidden fees for hotels in the last year. At Marriott, these fees range from $9 to $95 per day; at Hilton, they range from $15 to $45. 

The hotel industry, which collects $3B in resort fees and hidden surcharges each year, has come under fire for deceptive pricing practices before (most recently in an FTC investigation in 2012 and 2013), but pricing practices have yet to change.

Water? $11
The hustle says…

If you’re anti-Crocs, you may just be pro-SeaVees. And you’re in luck, because using promo code GETCASUAL snags you 20% off.

If you’re REALLY looking to get away from it all: Consider booking a first-class seat aboard this fully functional flying saucer recently completed by Romanian scientists.

If you’re interested in what makes people tick, check out how Gainsight PX helps you understand user behavior, drive product adoption, and collect user feedback.*

*This is a sponsored post.

Starbucks borrows billions from its own customers… with gift cards

Starbucks is well known for its rewards programs, which give caffeine junkies a mobile app and gift cards to load up cash, earn stars, and redeem them for more jitter-bean juice.

But what’s less commonly known is that all of the money Starbucks customers load onto their gift cards and into their apps also functions as a $1.6B loan to Starbucks.

And, as Canadian writer JP Koning shows in a detailed blog post (which is worth checking out), it’s a great deal for Starbucks.

Big ’Bucks uses its customers as creditors…

And Starbucks doesn’t have to pay any interest on all that money that customers “lend” it. Starbucks also offers bonds, but it has to pay back its creditors interest of between 0.46% and 4.5%.

But customer gift card totals aren’t just a cheaper way to borrow — they actually make Starbucks money: The Seattle chain brings in $155m every year from unredeemed balances — which means Starbucks’ gift card program effectively lets it borrow cash at a negative 10% interest rate.

So… why doesn’t every company do this?

Some companies try: PayPal, for example, also receives about $20B in loans from its customers — and it pays no interest. 

But it has to keep money in reserve in case its customers withdraw their cash en masse. Starbucks, on the other hand, just has to keep a reserve of… coffee. So S’Bucks can earn waaaay more in interest than PayPal.

Other retailers could conceivably use prepaid gift cards to bring in free financing — although few of them do it as well as Starbucks. 

Walmart, for example, does 20x as much in sales as Starbucks ($500B vs. Starbucks’ $25B), but has a similar amount of gift card cash in its bank ($1.9B).

You can’t spell it without “bucks”

Not again: Samsung removes women’s first smart vibrator from ‘women in tech’ event

Early this year, Lora DiCarlo won the coveted robotics innovation award at CES 2019 for its flagship product the Osé, a cutting edge vibrator that’s supposed to be the “holy grail” of blended female orgasms.

But in October, the award, and the company’s invite to the product showcase, was rescinded after the CTA decided the product was too “obscene.” 

Last week, something similar happened to Lioness, a female-led maker of the world’s first smart vibrator, which tracks how things like stress, medications, and substances like alcohol and cannabis, affect female pleasure — and this time, the decision was made by Samsung.


Last Thursday, Samsung hosted an event in San Francisco (in collaboration with SF Women in Tech no less) on “Growth and Innovation in the Wearable Device Market.”

Based on emails reviewed by The Hustle, Liz Klinger, the co-founder and CEO of Lioness, was approved by Samsung’s Developer Program to present her company’s flagship product — aptly dubbed the Lioness Vibrator — back in July.

Within the first few hours of the conference, Klinger was asked to remove her product from the event without explanation. Naturally, she wanted answers.

Then came the stonewalling… 

After nearly 4 hours, she finally heard back from a senior director of developer relations at the Samsung Developer Program.

“She said that Lioness shouldn’t be [at the event] because it ‘isn’t women’s health,’” Klinger said. “I explained how the device collects biofeedback and how we’re in the early stages of working with healthcare and research firms because of it — her response was, ‘It isn’t a wearable.’”

In a world of male BJ bots, why the stigma around female orgasms?

“I wish I had the answer.” Klinger said. “This isn’t even the first time: We were literally escorted out of a bank in Berkeley, CA, that personally invited us to discuss setting up a corporate bank account.”

Back in May 2019, the CTA re-awarded Lora DiCarlo with the Innovation Award, and admitted its mistake. After nearly 5 days of radio silence from Samsung, Klinger isn’t banking on the same outcome.

The Hustle reached out to Samsung for comment but hasn’t heard back. 

Talk about bad vibrations

Remember the high-tech bed that sold out in 15 days? Turns out, it works

The numbers are in, and things are looking good for the Eight Sleep Pod:

  • People who sleep cool on the Pod toss and turn 25% less
  • After just 30 days on the Pod, members see an average 17% increase in periods of deep sleep
  • Members who sleep on the Pod for a month fall asleep 15% faster

Critics, athletes, and Average Joes alike are going crazy for this smart bed that helps you achieve “sleep fitness” — that is, tracking your sleep, then heating or cooling itself down to optimize your snooze and give you better, deeper, and less interrupted rest. 

And because the Pod can read your biometrics, it’s capable of nailing your perfect sleeping temperature every damn time. 

Even better? If you pick up a Pod during the Eight Sleep Labor Day sale, you’ll get a free Gravity Blanket and free shipping (a $300 value). 

Pick up a Pod
Share The Hustle

Refer coworkers, get free stuff

Step 1: Peek our sweet, sweet rewards

Step 2: Click “Share The Hustle” below

Step 3: Share The Hustle.

Step 4: Collect rewards, rinse & repeat.

Ambassador Rewards How did you like today’s email?
love it
hate it

Now Playing Now Playing:
Waiting in Vain — Bob Marley (Jim James Remix).
[%Count%] Share the Hustle
Wes Schlagenhauf
Wes Schlagenhauf
Conor Grant
Conor Grant
Bobby Durben
Bobby Durben
Meg Furey-Marquess
Meg Furey-Marquess
Brad “RV season is over” Wolverton
Otis S. Hard
Puzzle Tester
Facebook Instagram YouTube
Join our Instagram community →
You opted in by signing up, attending an event, or through divine intervention. 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox

Business and tech news in 5 minutes or less

100% free. We don’t spam. Unsubscribe whenever.


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

We’re shooting our shot…

Start your mornings with The Daily.

Get the freshly baked 5-minute newsletter every day except Saturdays.

It’s filled with the most interesting stories on business, tech, and the internet.

And written for innovators of every industry. Sign up for the news that slaps.

If you don’t like it, unsubscribe any time. Privacy policy.

[email-submission-form redirect-to-home="true" button-text="Join Free" include-trends-opt-in="true" id="main-signup-form" fail-url="" success-url="https://thehustle.co/signup" default-source="thehustleco" default-campaign="home"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); var newVal = searchParams.get(utmName) || getCookieValue(cookieName); if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); wrappingDivs.forEach(wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', ''); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('funnel_error_message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('main-signup-form'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.appendChild(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.google.com/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } function appendCheckboxes() { var optInDivs = document.querySelectorAll('.trends-opt-in'); optInDivs.forEach(el => { if (el.getElementsByClassName('trends-opt-in-checkbox').length < 1) { var checkbox = document.createElement('input'); checkbox.setAttribute('class', 'trends-opt-in-checkbox'); checkbox.setAttribute('type', 'checkbox'); checkbox.setAttribute('name', 'trends_opt_in'); var label = document.createElement('label'); label.setAttribute('class', 'trends-opt-in-text'); label.textContent = "Yes, I'd like to receive updates on market opportunities before they explode from Trends by The Hustle"; el.appendChild(checkbox); el.appendChild(label); checkbox.click(); } }) } window.addEventListener('DOMContentLoaded', (event) => { var funnel_email_cookie = getCookieValue('funnel_email'); if ( (true) && (funnel_email_cookie != null && funnel_email_cookie != '') ) { window.location.replace('/home'); } initForm(); if (true) { appendCheckboxes(); } }); </script> <div class="email-signup" id=main-signup-form> <div class="funnel-error" style="display:none;"></div> <form class="email-submission" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home"> <input class="funnel-medium hidden-input" type="hidden" name="medium"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/signup"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required> <input class="email-submit" type="submit" value="Join Free"> </div> <div class="trends-opt-in"></div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>