Best Shopify Stores: What We Can Learn from the Top 1k

We analyzed 1,000 of the best Shopify businesses, unlocking the platform’s secrets for success.


July 27, 2020

Canadian giant Shopify’s stock has grown tenfold in the last 3 years. The platform powers millions of merchants worldwide, enabling them to sell online with ease.

But this is not just a tale of enabling a few small sellers: Shopify companies include shoe mogul Steve Madden and DTC tycoon Allbirds. And then there are companies that turn a billion dollars you probably haven’t heard of, like Australia’s JB Hi-Fi.

We pulled the best 1k Shopify stores into a database, analyzing them by industry, tools they use, and SEO stats (referring domains, backlinks, and domain authority).

Want more? For each of the Shopify stores, we pulled estimated annual revenue (where available) and analyzed which tools they use to drive business.

Among the obvious tools are Google Analytics, Facebook pixel, and Cloudflare. Many of the top 100 also use Campaign Monitor (53%), Klaviyo (37%), and Hotjar (25%). Some other neat tools you may have not heard of:

  • Mandrill: A transactional email API (14%)
  • Yotpo: Reviews and loyalty programs (13%)
  • JustUno: AI-visitor conversion tool (12%)
  • Talkable: Referral marketing (10%)
  • Privy: Conversion optimization tool (9%). If you’ve ever seen “Spin to Win” on a site like this, it’s Privy.

Here are a few of the most successful companies:

  • Gfuel: An energy drink labelled as the “official drink of eSports”. Est. revenue $10-50m.
  • Cymatics: Music production presets and tools. Est. revenue $1-10m.
  • Huel: An eco-conscious meal substitute. Est. revenue $1-10m.
  • Zinus: Mattresses and bedframes. Est. revenue $10-50m.
  • Vital Proteins: Collagen bars. Est revenue $50-$100m.
  • Buffy: DTC sheets. Est. revenue $10-$50m.
  • Figs: Medical apparel, rethinking scrubs. Est. revenue $10-50m.
  • Lovepop: Pop-up cards. Est. revenue $10-50m.

PS: Fun(ny) fact from the research. Allbirds owns the domain Allbirdssucks.com, which redirects to Allbirds.com. Not sure why, but we like it.

If you want access to the entire database, you can try Trends for 14 days for just $1. With Trends, you get access to several databases just like this, in addition to a premium newsletter to understand upcoming market opportunities, access to a network with the smartest people we know, and more!

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