What you can learn from YouTube’s trending videos


July 10, 2020

July 10, 2020
The Hustle
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Did you know? Companies are spinning up virtual dressing rooms to let us try on potential quaran-fits at home.

While this is a big win for convenience, it’s an even bigger win for our self esteem — after all, nothing crushes our confidence faster than staring at the blemishes on our faces in those funhouse fitting room mirrors. Petition to get those outlawed?

Totally YouTubular

A data scientist analyzed 70k+ of YouTube’s trending videos. Here’s what he learned

The beautiful thing about the internet is that there’s both a lot of trash and a lot of treasure. But what does it take to truly trend?

To find out, we asked Ammar Alyousfi, a data scientist in the United Arab Emirates who analyzed all 70k+ of YouTube’s 2019 trending videos in the US.

What did he learn?

Here are a few findings that surprised him.

The single channel to produce the most trending videos was Linus Tech Tips, which has 11m+ subscribers. Alyousfi had expected music or entertainment-focused channels to take the top spots. In fact, cooking channels took the 2nd and 3rd spots.

Staying on the list is a feat. That’s because YouTube updates its list of trending videos every ~15 minutes. Alyousfi was surprised to find 6 videos — including this gem of a jam — that managed to stay on the trending list for 30 days.

Remember what we said about trash and treasure? “I found that BTS’ song ‘Boy With Luv’ was the most viewed, the most liked, and the most commented trending video in 2019,” Alyousfi told us. It was also the 5th most disliked trending video.

So… how do I make this work in my favor?

Alyousfi used a script to scrape YouTube data each day throughout 2019. Then he analyzed titles, descriptions, thumbnails, tags, views, likes/dislikes, and comments.

He said it would take a much broader analysis to make recommendations on improving your video performance. But the following tactics could help:

  • Include the current year and the words “video,” “vs,” “game,” “new,” “highlights,” and “first” in your title. 
  • Title length should hit between 36 and 64 characters.
  • Use tags in your video. Almost all trending videos have tags.
  • Show a person in the video thumbnail.
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Snippets

🧠 Nevermind that this is from 2017 — it’s amazing. From Adweek: Why isn’t Google’s G logo a perfect circle? The answer is a secret of good graphic design.

💁‍♀️ In Hollywood, stuntmen are known for a practice called “wigging.” That is, donning a wig or a dress to impersonate a female character. Women in the industry are fed up with it, so 3 drivers banded together to form the first all-female stunt-driving team.

📺 “The Real Preteens of TikTok” might be on its way. Over the last few months, all the major TikTok collectives have taken steps toward creating their own reality shows, and TV studios couldn’t be happier. 

🌭 Step one in a new plant-based meat empire: Nuggs, a startup that initially sold plant-based chicken, is rebranding as Simulate. Plus, it’s rolling out a smorgasbord of new products — including spicy nuggets, a chicken burger, and a line of vegetarian hot dogs called (what else) DOGGS.

Stan Armies

Move over, Nielsen: This analytics service is measuring viewer passion

You can count on a few hands the number of people who watched “Crazy Ex-Girlfriend.” In 2017, the show was the lowest-rated entry from the major broadcast networks. But the show’s stan armies might lead you to believe otherwise.

Trouble is, superfans don’t get a lot of official credit for their excitement. Networks decide which shows live and die based on the number of people tuning in, not how buzzy the show might be. Case in point: “Crazy Ex-Girlfriend” ended last year.

The startup Parrot Analytics has a rescue plan for neglected cult favorites just like it. Instead of raw viewer counts, Parrot can track viewer passion.

What’s the value of a cult hit?

Measuring total viewers makes a lot of sense when you’re a cable network relying on ads. If a show isn’t pulling in enough fans, the suits are going to cut it loose.

But if you’re a streaming service, what really counts is how many people you can convert into subscribers.

Parrot Analytics combines data on Google searches, pirated downloads, Facebook likes, and Wikipedia traffic into a measure of enthusiasm it calls “demand expressions.” Then it estimates how many subscribers a given show or movie will bring in. 

On Netflix, low-viewer shows can still pay the bills

Parrot is proving that even unpopular shows can be streaming hits. The company has already landed deals with heavyweights like Amazon, CBS, the CW, Google, and Disney.

Fan campaigns to rescue a show from extinction have already started citing Parrot data, too. 

That mission is built into the DNA of the company. Parrot CEO Wared Seger told The New York Times that his inspiration for the company was a devastating TV event in his own life: the 2008 cancellation of “Boston Legal.”

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SPONSORED

Kintone is like Legos for business 

Imagine being able to pick up pieces from all different parts of your company — like, let’s say, your CRM, expense reporting, content calendar, and even Slack channel — and slot them all together into one seamless, easy-to-navigate product. 

Sound like your ultimate productivity dream? Then you’re going to want to check Kintone. 

A no-code platform that uses the same concepts we loved as kids

Kintone’s incredibly simple plug ‘n play structure lets you help your business work faster, smoother, and be more self-sufficient. (Oh, and it doesn’t hurt when you step on it.)

With Kintone, it’s simple to:

  • Create custom software applications for any workflow, team or project
  • Level up your existing processes to be even more efficient
  • Increase collaboration among your entire company

And that doesn’t even include the two best parts: You can 1) view all of this from one browser tab, and 2) do it all without IT’s help. 

Stores don’t give away free Lego kits, but Kintone does. 

Try a free trial of their no-code software today and see all the ways you can improve your business — no technical knowledge required. 

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Nosh

A zero-commission delivery service tries to give smaller restaurants a fair shake

Restaurants cough up a lot of dough to partner with third-party delivery services like Grubhub and Seamless, which can charge restaurants commissions of 20% to 30% per order. 

The newly launched Fare aims to make delivery more — well, fair — for smaller, local restaurants who can’t afford those fees.

Sounds appetizing… 

Fare curates weekly menus from participating restaurants within a specific area. This menu is available only to customers located nearby.

Limiting the menu to a few items helps restaurants achieve what Fare calls a “decentralized catering” situation. Customers order a day in advance, which gives the restaurant time to prepare the meals, group them together based on address, and then deliver them within 1 hour of a designated time. 

Because the restaurants handle the delivery, Fare doesn’t have to charge them fees. Instead, customers pick up the tab for the service.

Fare currently serves Manhattan, Queens, and Brooklyn.

Dinner is served!

Fare can’t offer as many menu options as its competitors. And ordering a day early means customers can’t satisfy those sudden pho cravings.

But restaurant enthusiasts who now find themselves stuck at home and missing their favorite local eateries might be excited to order something other than pizza for the umpteenth time. And to know the local business isn’t getting gouged.

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The Hustle Says

What if we told you that one of the top inventions of last year was a zero-sugar cereal? What if we also told you that they’ve put all their best-selling flavors into one variety pack, that you can try for yourself right here?*

Forget $SPY. If you’re into investing, you’re gonna want to get in on TrustStamp while there’s still time. Why? Oh, no reason… they’re just on course to generate hundreds of millions in annual recurring revenue by 2024. (Better hurry — there’s only one week left.)*

Batman and Robin. Wayne and Garth. Nutella and french toast. Yep, some combinations are just unbeatable. Now, add your business and Heartland to that list. See how they’re serving small businesses’ biggest back to work concerns.*

*This is a sponsored post.

A Cosmic Quest

This app is sending people on blind scavenger hunts

To anyone who’s ever used the word wanderlust unironically: This one’s for you. 

Randonautica spits out random coordinates for users to explore in the real world, sorta like a new version of geocaching. 

But Randonautica puts a 2020 spin on nature walks: It says the location users get could be cosmically affected by their inner ~vibes~.

It’s Pokemon Go for people who believe in astrology 

Here’s how it works: users (Randonauts) input a word or phrase (an intent) and Randonautica’s “quantum random number generator” gives geographic coordinates within their vicinity. 

Upon downloading, the app lists the 9 Tenets of The Randonauts, which include having a “high vibes intent” and valuing “inner life.”

Bet my vibe intent is higher than yours

According to Sensor Tower, the app has been downloaded an estimated 2m times. It’s also sparked a thriving subreddit, where 106k+ subscribers share their Randonauting finds. 

One user set their intent as “Shrek” and found a swamp, and another found a peacock after choosing “colorful.”

But it’s not all peacocks and peat bogs: A few girls discovered human remains in a suitcase while Randonauting and posted a viral TikTok documenting the experience.

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SHOW ME THE MONEY
SUNDAY SNEAK PEEK

Losing your luggage sucks, even if it’s only for a few days. But some baggage goes missing forever, and there’s one company there to claim it.

Unclaimed Baggage, an Alabama company, dominates the lucrative business of buying and selling lost luggage. And they’ve sold some truly weird stuff.

How weird? You’ll have to cool your heels until Sunday, when our story lands in your inbox. Or watch this preview while you wait at baggage claim for the package to arrive.

Shower Thoughts

Turns out, today is National Kitten Day. Awwwww. Here are some kitty-themed thoughts to help you celebrate the second-most adorable holiday around — behind National Puppy Day, of course 🐶 

1. Cats probably think we’re cleaning our ice cream.

2. Police dogs are K-9 (canine). If cats were trained, they would be K-10 (kitten).

3. It’s normal to say “kitty cat”, “puppy dog” or “bunny rabbit”, but completely weird to say “calf cow”, “duckling duck”, or “kid goat.”

4. Maybe cats purposely break stuff off of shelves so that when the owner buys a replacement, they can play in the boxes.

5. House cats are basically lions that figured out how to get more calories out of a single human.

And a bonus festive one because, honestly, way too true.

6. Once a year I bring a real tree inside, hang cat toys all over it and then yell at my cats whenever they play in it.

via Reddit
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Today’s email was brought to you by Roman Hunt (Director of Nomadic Studies), Nick “Rando-Not” DeSantis, Michael Waters, Zack Crockett, and Bobby Durben.

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