For months now, rumors have swirled that wrestling tycoon Vince McMahon wants to bring back the notorious sports dumpster fire that was The Xtreme Football League.
Yesterday, suspicions were confirmed: According to McMahon himself, the XFL is back babyyy — it’s slated to debut in 2020, and McMahon’s touting it as “football reimagined.”
Billed as “smash-mouth” football back in 2001, the XFL was poised to be every barbed-wire-tatted, football-lovin’ bar brawler’s favorite thing on earth.
With classic tidbits like bikini-clad women sloshing around in hot tubs behind end zones, and players donning cool nicknames like “He Hate Me” and “Big Daddy” on the backs of their jerseys, could ya blame them?????
(Un)fortunately that’s not what happened. Despite putting up monster ratings out of the gate, and executing on their promised mix of sex, violence, and no holds-barred showmanship, the league swiftly failed.
At one point, one of their games was the lowest-rated prime-time show ever among the big three networks.
Say what you want about McMahon, he’s undeniably a businessman. And since it’s pretty terrible timing to bring in a more violent football league, he’s been outspoken about making the XFL as “safe as possible.”
He was light on details during the press conference but did manage to outline a few highlights:
Soo… just regular football?
In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.
Data shows where markets are headed.
And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?
Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.
So, if you like what you’re reading, give the email a try.