Brief - The Hustle

Your used coffee cup could be your next desk

Written by Juliet Bennett Rylah | Oct 14, 2025 4:29:04 PM

The UK produces 30k tons of to-go coffee cup waste annually, most of which can’t be recycled and wind up in the trash. 

London-based Blast Studio’s solution is to turn the cups into a biomaterial it calls Cupsan, per Dezeen. Cupsan comes in high-density boards — each square meter containing ~840 cups — that can be shaped just like wood.   

Blast Studio began working with mycelium, but switched to paper-pulp, which is easier and faster to scale. 

How it works

First Mile, Blast Studio’s waste-management partner, collects and delivers cups from around North London. Then, Blast:

  • Shreds and cleans the cups, a process which also removes their plastic linings
  • Adds a plant-based binder to hold fibers together
  • Cures the material

Blast typically processes nearly one ton’s worth every month. The resulting boards have a texture like stone. Color can be added, or the original cup’s color can remain.

"For us, the cup has become a symbol of the megacity, of speed and disposability,” co-founder Paola Garnousset told Dezeen. "By reworking it into Cupsan, we try to slow it down, transforming it into a material that could last for decades."

How it’s been used

Cupsan has been most often used as wall paneling or shaped into furniture. For example: 

  • A phonebooth for Opendesk, a marketplace for office furniture
  • Lampshades for a light installation at One West Point towers in London
  • Mini-lampshades and wall panels for Happy Sky Bakery, a Japanese bakery in London

In the bakery’s case, TMTO Architecture’s Kazuya Ogino approached Blast Studios to create a space embracing Wabi-Sabi, a Japanese philosophy that finds beauty in things that are imperfect, impermanent, or incomplete. Each of Cupsan’s boards are different, meaning the bakery’s panels are all irregular from one another.

Elsewhere…

… are several other startups participating in the circular economy. Here are a few fun examples: