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🔮 23 predictions for 2023

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The Hustle

We’re taking some time off to ring in the new year, but we’ll see you back here on Jan. 3.

In today’s email:

  • Our predictions: Mergers, kitsch, nobody’s market, Murder Rice.
  • Your predictions: Used cars, anti-tech, ChatGPT, and… aliens?
  • Around the web: Ambient work noise, why we sing “Auld Lang Syne,” a helpful dog, and more cool internet finds.

🎧 On the go? Listen to today’s podcast for a news rundown and to revisit two of our favorite stories of 2022 on the unbundling of online dating and TikTok as a rival to Google Search.

🎧 On the go? Listen to today’s podcast for a news rundown and to revisit two of our favorite stories of 2022 on the unbundling of online dating and TikTok as a rival to Google Search.

The big idea
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23 predictions for 2023: Their takes and our takes

How will 2023 play out? We scoured for predictions regarding the economy, Hollywood, and lots more. We also have a few of our own.

  1. The US economy will grow at 0.5%-1% pace, a drop from 1.5%-2% in 2022, and there will be a mild recession near the end of the year. (JPMorgan)
  2. Disney will spin off ABC and ESPN. (Wells Fargo)
  3. Media will untether from Twitter. (Casey Newton)
  4. Bitcoin will decline to $5k. (Standard Chartered)
  5. Inflation will decline to 4%-5% by May, but it will take much longer to bring it down to 2%-3%. (Mihir Desai, Harvard Business School)
  6. Big brands will begin to push startups out of the cannabis industry. (Venture capitalist Bradley Tusk)
  7. Most self-order kiosks at restaurants will be replaced by mobile ordering apps. (Nation’s Restaurant News)
  8. The S&P 500 will decline, in what is the first negative aggregate prediction tracked by Bloomberg since at least 1999. (Bloomberg)
  9. The stock market will improve after an early sell-off. (An aggregation of strategists tracked by TKer)
  10. Real estate will be a “nobody’s market,” with high-priced homes and limited options. (Danielle Hale, chief economist of
  11. The global box office for movies will grow 12% to $29B, placing it 27% lower than the average of the three years before the pandemic. (Gower Street Analytics)
  12. Netflix will merge with Disney or Paramount to create a mega-streamer. (CNBC)
  13. The NFL will announce two expansion teams in Europe. (Tyson Webber, GMR Marketing)
  14. Málaga, Spain, will be the trendiest travel destination, followed by Sydney, Australia. (Airbnb)
  15. “Kitsch” will become a popular aesthetic for interior decorating. (Architectural Digest)
  16. NFTs will make a comeback — but as a way to authenticate another object. (CoinDesk)
  17. Investors will stop craving “hockey stick” growth and prioritize profits. (Entrepreneur)
  18. Self-driving cars will make a real impact but mainly from use by local governments. (Venture capitalist Robert Ravanshenas)
  19. After a comeback year for the events industry, events agencies will struggle as mid-sized conferences, with between 200 and 2k attendees, falter. (Skift)
  20. Twitter will invest in exclusive comedy content as a way to jump-start its subscription plan. (Los Angeles Times)
  21. People will gravitate toward the extremes when it comes to what they’re wearing — opting either for formal or very casual as the economy continues to teeter. During tough economic times, young workers want to put off a proper vibe (even Mark Zuckerberg vowed to wear ties in 2009), and they’ll spend the rest of what they have on cheaper fast-fashion, secondhand clothing, and reasonably priced athleisure, because joggers and yoga pants are much more comfortable splurges than jeans. Sorry, Levi’s. (Mark)
  22. We’ll see the rise of brands that make no sense. People will try to replicate the success of Liquid Death and its $700m valuation by taking the company’s nonsensical branding strategy to other aisles of the supermarket. What’s stopping someone from making the Liquid Death of rice cakes? Put them in a Pringles can. Make the branding rainbows and butterflies. But call it Murder Rice. (Jacob)
  23. There will be more room for activities. The sober-curious movement paired with our post-pandemic social awkwardness means nights out might be less getting wasted and more fun group activities. There’s already pickleball, mini golf, pingpong, darts, axes, and soccer if you’re feeling sporty, but next up will be expanded options for the less coordinated crowd. Think painting, board games, ceramics, chess, or video games — only drunk. (Sara)
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Hey, Google users: Have you noticed our email subject lines popping up as Google Calendar events? Apparently it’s a glitch that’s creating nonexistent events from Gmail, and you can turn it off.


Southwest is opening up ticket sales again as it recovers from a very, very, very rough week that saw 15k+ flight cancellations.

In passing the $1B box office mark, Avatar: The Way of Water is now one of six movies in history to hit that milestone in its first two weeks on screen.

TikTok doomscroll… on your fridge. Samsung’s new Bespoke Family Hub smart fridge boasts a giant 32-inch portrait screen. Necessary? No. Cool? For about 10 minutes.

We C you, India: The country is requiring mobile device makers to adopt USB-C charging by March 2025, following similar legislation from the European Union. Up next: USA?

It was a big day at TSMC, which commenced production of its advanced 3-nanometer chips. Taiwan accounts for 90% of global advanced chip manufacturing.

Netflix stock enjoyed a 6%+ bump on Thursday after analyst firm CFRA upgraded it from “Sell”  to “Buy,” citing original, subscriber-retaining content like Glass Onion and “The Witcher: Blood Origin.”

Spotify users created 82k NYE playlists last year, with ABBA’s “Happy New Year” plays increasing 2.2k%. This year, Spotify’s NYE hub will offer pre-made playlists, if you’re feeling lazy.

Too many choices: Most people make 35k decisions every day. That’s too damn many. Here’s how to diagnose, treat, and beat decision fatigue for good.

HR tech is on track to receive another $18B in VC funding this year. We tapped Trendster Matt Alder to unwrap three opportunities in the new-look recruitment space.

Crystal Ball

Your predictions for 2023

We asked you all to share predictions for next year, and we’re sharing some of the most interesting responses below. (Note: There were a lot of takes about Elon Musk and Twitter, so perhaps the most obvious prediction for 2023 is that he will continue to dominate our conversations.)

  • “Some companies are going to use the recession as an excuse to cut benefits and inspire a fear to quit in their employees.” (Abril, Argentina)
  • “The SaaS industry reaches its plateau. There will be less adoption and more focus on cybersecurity. There will be [hundreds] more cybersecurity companies emerging, making managed security providers more valuable.” (Ryan, St. John’s)
  • “The used car market is going to crash thanks to Carvana’s bankruptcy.” (Ariah, Cooperstown, NY)
  • “Companies will continue to make budget cuts and will cut to a skeleton staff. This means overall growth as well as development will slow down and even come to a halt for some companies.” (Keith, Monroe, NC)
  • “With organizations tightening their budgets, those that have been insistent about a full return to on-site work will finally realize they can cut a lot of costs by doing away with so much office space. A better bottom line and a more satisfied workforce can co-exist.” (Christine, Woodbury, MN)
  • “A recession will be worse than any of the experts are predicting.” (Ken, Atlanta, GA)
  • “Proof of aliens will be undeniable. Some event will force governments to admit they knew all along. Aliens will warn us that unless we change, we will face self-destruction.” (Jeff, Oshawa, Ontario)
  • “The tech industry will feel musky on its road to progress in 2023.” (Deepa, New Delhi, India)
  • “Given the negative effects of blue light on sleep, the addictive nature of social media, and the increased preference of experiences over things, there will be a ground swell movement of “non-addictive” apps, no-tech trackers, games, and in-person experiences that will see more exponential growth in 2023 and beyond.” (Marc, Kennett Square, PA)
  • “By December 2023, our global “Best of” articles will be authored by ChatGPT.” (Adam, Kelowna, British Columbia)
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Choco Taco

People and things we lost in 2022

We lost some greats this year. Robert Vlasic, the pickle giant and meme king, passed away at the age of 96, as did eyewear tycoon Leonardo Del Vecchio, at 87. We also lost Stephen Wilhite, inventor of the GIF. Microsoft officially retired Internet Explorer after ~27 years. And, of course, the Choco Taco died — for now, at least — at the young age of 39.


📺 On this day: In 1953, Admiral and RCA put the first color TVs on the market. Both retailed for $1k+, ~$11k+ today.

☕️ Useful: An ambient noise generator that makes you feel like you’re in a cozy office.

🤞 How to: Keep your New Year’s resolutions.

🥳 That’s interesting: Why we sing “Auld Lang Syne” for New Year’s.

🐶 Aww: Too icy? Get a dog friend.

Shower Thoughts
  1. Putting money into a retirement account is low-key gambling that you’ll be around long enough to see it again.  SOURCE

  2. An empty browser history reveals more than a full one.  SOURCE

  3. The fact that we are still Rick Rolling people is evidence that we, indeed, are never gonna give it up.  SOURCE

  4. Whoever first observed the red-eyes camera flash effect must have thought the subject of the photo was possessed or something.  SOURCE

  5. There is no synonym for synonym, but there is an antonym for antonym.  SOURCE

via Reddit
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