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Hustle Originals
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When murder's your job in the world's safest country
Story about Iceland's lone full-time forensic pathologist, whose work involves investigati...
Katherine Laidlaw
10/1/26
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Why barcodes are about to go extinct
Why barcodes are about to go extinct and QR codes are set to take over, transforming the f...
Katherine Laidlaw
10/1/26
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How do Necco wafers, paper receipts, and farmers almanacs still exist?
How do Necco wafers, paper receipts, and farmers almanacs still exist?
Katherine Laidlaw
9/1/26
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The tiny logos behind a global power shift
Your gadgets are entering a safety arms race.
Alison J. Stein
9/1/26
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The wizard behind the names of billion-dollar companies
Dave Placek is a naming legend whose agency, Lexicon, has been devising household brand na...
Katherine Laidlaw
7/31/26
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What happens when the AI bubble pops?
From the bicycle frenzy to the dot-com boom to today’s AI race, financial history is litte...
Katherine Laidlaw
7/31/26
Hustle News
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Make it so (eventually): Startups are still eyeing Mars
The space race is still on, with companies scrambling to be first.
Bill Meincke
10/16/26
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Life's a restored beach for these artificial reef startups
As rising sea levels threaten coastal communities, fake reefs could save our beaches.
Danny Jensen
10/15/26
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How Nashville hot chicken took over the world
The dish has spread its wings across the US and is now taking over the globe.
Danny Jensen
10/14/26
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These killer drones are declaring war on mosquitoes
And they're doing it without chemicals.
Bill Meincke
10/13/26
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Home, sweet factory-built home
Factory-built homes could help address the affordable housing crisis.
Danny Jensen
10/10/26
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Who’s driving this delivery truck? Nobody
A trucking startup has a plan to put more trucks and fewer humans on the road.
Bill Meincke
10/8/26