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Hustle Originals
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The wizard behind the names of billion-dollar companies
Dave Placek is a naming legend whose agency, Lexicon, has been devising household brand na...
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What happens when the AI bubble pops?
From the bicycle frenzy to the dot-com boom to today’s AI race, financial history is litte...
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The wine made by British monks that’s making bank
Booze sales everywhere are in free fall. Not for this monk-made hooligan juice.
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Meet the guys you call when AI breaks your brain
Meet a team taking on a daunting task: aiding people with AI-fueled delusions.
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The small businesses trying to prop up the tandem bike industry
A small company in California popularized tandems in the US and outlasted industry giants....
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The twisty economics of amusement parks
Making money from a theme park can feel like a roller coaster ride.
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Hustle News
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Cyborg roaches to the rescue?
Researchers have developed a special diving suit for cockroaches to assist in search-and-r...
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The desalination startup spinning brine into business
Eden Tech has a novel approach to sustainable fresh water.
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The bougie evolution of boxed wine
Boxed wine is having a moment and it's not your frat boy's Franzia.
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The vending machine renaissance is here
You can find a lot more than stale Doritos in a vending machine these days.
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Home-sharing platforms are matching the elderly with roommates
Retirement is looking a little more crowded these days.
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Not sure about having kids? There’s a coach for that
In fact, there's a whole cottage industry around helping those who are undecided on kids.
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