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Hustle Originals
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How a blind taste competition launched the American wine industry
Fifty years ago, France was the undisputed leader in wine. The Judgment of Paris changed e...
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Why Japan has millions of abandoned houses
In the next decade, it’s estimated that one in every three homes in Japan will be vacant. ...
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Why you’re more likely to buy something for $4.99 than $5.00
Charm pricing has endured for centuries.
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Can men’s volleyball save American colleges from financial doom?
A demographic cliff is threatening hundreds of universities. They’re relying on niche spor...
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“Survivor” winners need a raise
Windfalls for winning reality shows and game shows have been decimated by inflation.
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Why weekends are under threat
Just like Uber and Facebook, weekends thrive because of something known as network effects...
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Hustle News
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Why this machine is in every good coffee shop
Considered the Ferrari of espresso machines, La Marzocco coffee makers power nearly every ...
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Dark sky tourism is a booming business
Starry-eyed travelers are planning trips around dark sky tourism, AKA astrotourism — a fas...
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A subscription service for maintaining graves
Startups like Tending are offering regular maintenance of gravesites, cleaning headstones,...
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What happens when a small business gets duped?
Imitations of higher-priced goods account for $467B in global trade annually. Small busine...
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Parm wheels make Italy’s economy go round
Since 1953, Credem Bank has been wheeling and dealing in Parmesan Reggiano, accepting the ...
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Why Gen Z is building custom computers
Custom-built, portable computers — personalized both for purpose and aesthetic — have beco...
