When murder's your job in the world's safest country

Story about Iceland's lone full-time forensic pathologist, whose work involves investigating real an...

Katherine Laidlaw

10/1/26

Top Stories

Spritz to the top: How a 107-year-old aperitif became a $900m hit

Danny Jensen

9/25/26

Now at zoos, iPad penguins and Xbox-playing Orangutans

Singdhi Sokpo

9/24/26

Is the camera in the room with us right now?

Danny Jensen

9/23/26

Can this startup cool data centers without water?

Bill Meincke

9/22/26

Does skincare belong in your closet?

Singdhi Sokpo

9/21/26

Why barcodes are about to go extinct

Why barcodes are about to go extinct and QR codes are set to take over, transforming the future of r...

Katherine Laidlaw
Updated 10/1/26
How do Necco wafers, paper receipts, and farmers almanacs st...

How do Necco wafers, paper receipts, and farmers almanacs still exist?

Katherine Laidlaw
Updated 9/1/26
The tiny logos behind a global power shift

Your gadgets are entering a safety arms race.

Alison J. Stein
Updated 9/1/26
What happens when the AI bubble pops?

From the bicycle frenzy to the dot-com boom to today’s AI race, financial history is littered with b...

Katherine Laidlaw
Updated 7/31/26

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Hustle Originals

Why are car keys so expensive to replace?

Why are car keys so expensive to replace?

Alison J. Stein

10/29/26
When murder's your job in the world's safest country

Story about Iceland's lone full-time forensic pathologist, whose work involves investigati...

Katherine Laidlaw

10/1/26
Why barcodes are about to go extinct

Why barcodes are about to go extinct and QR codes are set to take over, transforming the f...

Katherine Laidlaw

10/1/26
How do Necco wafers, paper receipts, and farmers almanacs still exist?

How do Necco wafers, paper receipts, and farmers almanacs still exist?

Katherine Laidlaw

9/1/26
The tiny logos behind a global power shift

Your gadgets are entering a safety arms race.

Alison J. Stein

9/1/26
The wizard behind the names of billion-dollar companies

Dave Placek is a naming legend whose agency, Lexicon, has been devising household brand na...

Katherine Laidlaw

7/31/26

Hustle News

These startups want to suck your blood (and data)

Customers longing for longer lives are willing to trade their blood for information.

Danny Jensen

10/29/26
How hoop dreams became a $20m reality

A smart basketball system with workouts, live coaching, and real-time stats tries to chang...

Bill Meincke

10/28/26
How Biscoff boarded airplanes everywhere

A humble cookie became an international staple, one plane ride at a time.

Danny Jensen

10/27/26
Meat-eaters are keeping fake meat alive

Who's actually buying plant-based meat? Carnivores.

Bill Meincke

10/26/26
Teen girls are hitting the flag football field

The NFL is hoping flag football is its next touchdown.

Danny Jensen

10/23/26
The delicate palates of pet food taste testers

Picky cats and dogs are helping pet brands refine their recipes.

Danny Jensen

10/22/26