🤸‍♀️ Women’s sports are becoming more lucrative - The Hustle
The Hustle

🤸‍♀️ Women’s sports are becoming more lucrative

Plus: Chick-fil-A news, jellyfish harvesting, denim archaeologists, an orange juice shortage, and more.

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This week we’re featuring some outputs from your AI-generated image ideas, starting with “Darth Vader working in his flower garden,” courtesy of Scott from Wisconsin.

In today’s email:

  • Adderall: It’s in short supply.
  • Chart: Brands are flocking to female athletes.
  • Digits: Jellyfish, oranges, Kodak, and more.
  • Around the Web: Why mirrors are scary, avoiding biases in performance reviews, IMDb history, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Jacob and Rob break down a new report on Meta’s metaverse strategy, what the Adderall shortage means for workplace productivity, Chick-fil-A news, and more.

The big idea

Zachary Crockett

Could the Adderall shortage impact the workplace?

Whispers about the difficulty of obtaining Adderall have been circulating among patients for months.

Last week, the FDA officially confirmed their fears — the drug and its generic versions are in short supply, per The Wall Street Journal.

Notorious on college campuses as a study drug…

… Adderall is a stimulant used to treat attention-deficit/hyperactivity disorder (ADHD). In recent years, a couple factors have led to increased usage in the workplace:

  • Increased diagnoses: ADHD is ~2x as common today among US children as it was in the 1980s, and many patients continue their prescription after entering the workforce.
  • Virtual prescriptions: In 2020, the federal government passed legislation allowing patients to get Adderall prescribed virtually, which telehealth startups like Cerebral took advantage of.

Further, a rise in prescriptions among 22- to 44-year-olds during the pandemic revealed many didn’t actually have a formal ADHD diagnosis.

This sudden rise in prescriptions led to increased demand — a problem for pharmaceutical companies with strict manufacturing quotas.

So what’s next?

Increased demand is just one part of the problem.

  • Teva Pharmaceutical Industries, the largest supplier of Adderall in the US, says a labor shortage on its packaging line has slowed production, resulting in low supply.

For patients, that means it could be a while before that next prescription is filled.

TRENDING

Boo: New Netflix series “The Midnight Club” broke a Guinness World Record for most scripted jump scares in a single TV episode, with 21.

SNIPPETS

Meta’s original goal for 2022 was to have 500k monthly users on Horizon Worlds, its metaverse platform, by year-end. It reportedly has less than 200k.

A survey found… Chick-fil-A is Gen Z’s favorite restaurant chain. Meanwhile, it’s the slowest drive-thru, at 325 seconds on average.

Employees at an Oklahoma City Apple store voted Friday in favor of joining a union. It’s the second US Apple store to do so.

“The hell with it.” Elon Musk tweeted that Starlink will continue providing free satellite internet service to Ukraine at a loss of $100m+ this year.

The Ohio duo at the center of a viral fishing competition scandal — with ~$30k at stake — were charged with cheating and grand theft.

UK startup Zen Educate raised $21m to fund the US expansion of its platform for matching teachers with open roles at schools.

A major survey of US economists found their estimated probability for a recession in the next year to be 63%, up from 49% in July.

Alaska’s snow crab season was canceled after 1B crabs — 90% of the population — were found to have disappeared.

Co-founder counseling: We sat down with a psychologist to learn how co-founders can maintain a healthy relationship — and it’s a lot like marriage.

Chart

Singdhi Sokpo

Why brands are flocking to women’s sports

While wage gaps between male and female athletes generally persist, brand deals are leveling the playing field.

This year, deals for female leagues and teams were up 21%, while deals with athletes were up 18%, per SponsorUnited.

One reason?

Female athletes are proving they can engage an audience better than their male counterparts.

  • In professional tennis, women players engaged 53m followers with branded posts, compared to 38.5m for men.
  • In college sports, women athletes generated 4x the engagement of men with less than half as many brand partnerships.

Financial, apparel, and non-alcoholic beverage companies signed the most deals, and it’s likely only a matter of time before other sectors get in on the action.

Free Resource

Time-saving content planning templates

What people appreciate most from creators is the “craft” aspect of content.

But behind any great machine is a surefire process: the steady curation, logistics, and analytics to keep quality on point.

And that’s the part we can help with. Here are five proven content marketing assets to focus your campaigns and manage them with confidence.

Five fill-in planning templates for:

  • Buyer personas
  • Strength/weakness analysis
  • Content objectives and KPIs
  • Content marketing maps
  • Content timelines

Use these to make your content hit, again and again.

Classic content templates →
Numbers

Digits: Jellyfish, oranges, Kodak, and more

1) Harvesting gelatinous macrozooplankton, also known as jellyfish, represents a $160m industry. The invertebrates are a popular food in China, and now some Italian chefs are taking notice.

2) The USDA forecasts 28m boxes of oranges will be produced in the 2022-23 season, thanks to Hurricane Ian — the lowest level since 1943 and down 32% YoY.

3) Kodak is one of those companies you might’ve expected to go out of business years ago. Turns out, demand for 35mm film has exploded, Kodak has moved to 24/7 production, and the company has hired 300+ people in recent months.

4) The Apple Watch attach rate — the number of iPhone users who have an Apple Watch — reached 30% in the first half of 2022, its highest-ever level, representing an annual income opportunity of $70B, per Counterpoint Research.

5) A pair of Levi’s jeans from the 1880s, found by a “denim archaeologist” in an abandoned mine, recently sold for $87k+ at an auction in New Mexico.

AROUND THE WEB

🎥 On this day: In 1990, British engineer and movie enthusiast Colin Needham launched Rec.arts.movies Movie Database, a film database that would later become IMDb.

🎧 Podcast: Listen to Outbound Squad for actionable outbound strategies from top SaaS reps.

🧠 How to: Avoid common biases in performance reviews.

🪞 That’s interesting: The science behind why mirrors can be unsettling, even when you’re not saying “Bloody Mary” three times.

🚪 Aww: And now, a dramatic exit.

Meme

AI-generated image of “Darth Vader working in his flower garden.” Prompt courtesy of Scott from Wisconsin. (Have an idea? Submit it here.)

How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “Cargo Short Archaeologist” Dent.

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