A bigger bill for Netflix and chill

Netflix is raising prices. What's the deal?

Netflix is raising prices by a couple bucks for US and Canadian customers (again). 

On a micro level, that might not sound like a lot. But big picture, it is.

  • US consumers are increasingly dropping dimes on streaming, now spending $55 per month, on average, with 4.5 subscriptions. 
  • For Netflix, with ~75m US customers, $1.50 more per month equates to $1.35B in new annual revenue — without actually adding any new value for customers. It’s a great business model: more money, same work.

But Netflix is also fighting against higher production costs. Last year, the California Film Commission found covid protocols added 5% to the cost of film and TV production budgets.

This raises the question: For any streaming service, at what point do people ask, “Is this worth it?”

And to that, we say — remember the days when you paid $1.29 per song on iTunes?

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

RECENT POSTS

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?