An app turns the second screen into a cash machine
Wired UKnoticed an eye-popping stat about the British company Monterosa, which makes companion apps for reality TV shows: Its second-screen app for Love Island, which just returned for a new season, has racked up £12m in sales.
That’d buy a lot of roses for Chris Harrison.
Here’s how they did it:
The app appeals to the show’s fashion-conscious viewers, letting them buy the clothes they see on TV with a few taps (personalized water bottles and branded tank tops run about $20 a pop).
The show’s fashion partner says sales shot up 67% compared to last summer’s season.
If done right, companion apps could tap into a big market:
Nearly half of American adults say they “always” or “very often” watch TV and use another device at the same time, according to Nielsen.
Adults 18 to 34 are also spending a lot more time with smartphone apps.
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