This week Nissan said it’s pulling into an emerging lane in the auto industry — the car-subscription business.
For a monthly fee, Nissan Switch will let drivers change out their rides as often as they change their socks (hopefully you’re changing those once a day).
That option stands out in oncoming traffic
Nissan is hardly the first carmaker to get into the subscription biz, but the “once a day” wrinkle is unique.
Subscriptions give drivers more flexibility than old-school routes to a new set of wheels (a purchase or a lease). The monthly fees typically cover costs like maintenance and roadside assistance.
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Some companies place limits on what you can do with your ride. One example: If you roll with pets, they might have to go in a carrier.
And the price tag isn’t cheap. Nissan Switch is coming to Houston first. Drivers there will pay a $495 activation fee, and then $699 a month (or more, for premium wheels).