Photo credit: Claudio Schwarz on Unsplash
While many businesses are struggling to hit revenue targets as the nation comes to grips with the coronavirus, one industry is booming: disaster preparedness.
But as Wired reports, the prepping industry was not prepared for a disaster of this scale.
There’s a survivalist brand for every style
But many of them are sold out of the products you might want.
- For folks who love a good conspiracy theory, there’s Doomsday Prep. You can still order the Camo Bug Out Bag, which includes a 72-hour supply of food and water, along with a first-aid kit and sanitation supplies. The “Wise 2 Week Survival Kit,” along with several other popular items, are out of stock.
- For outdoors lovers, there’s Uncharted Supply Co. Their bags sell for $350 – $500 and are equipped with survival supplies for 72 hours, including a tent, blanket, emergency food rations, and filtration masks. Founder Christian Schauf told Wired that the company is getting “Black Friday levels of traffic” almost every day.
- For people who want cuter survival fare, there’s Judy and Preppi.
You’ve probably noticed there’s been a run on hygiene supplies…
… including hand sanitizer, disinfecting wipes, and face masks. According to Neilsen, during February medical mask sales rose more than 319% in dollar growth and hand sanitizer sales jumped by 73%.
The survival kits don’t solve for a lengthy virus-related quarantine. But maybe the entrepreneurs in the house will bring us coronavirus isolation kits soon, replete with a 14-day supply of antibacterial everything, masks, medicine, and canned goods.