Earlier this week, Tim Cook staged a Mission Impossible-style computer chip heist full of laser tripwire and rooftop jumps. Not gonna lie — it was dope.
The stunt was part of Apple’s hardware-heavy “Spring Loaded” event that introduced home-built M1 chips into Apple’s iconic iMac lineup.
The desktop got its first major redesign in well over a decade. And we mean redesign:
The redesign is part of a broader product strategy that’s delivered outrageous results (Apple has increased its market cap by ~$1.5T since the end of 2018).
According to tech analyst Neil Cybart, who explains how Apple recently changed from a “pull” to “push” strategy:
…it was overshadowed by a Senate antitrust hearing on Wednesday.
Representatives from three Apple competitors voiced complaints:
We get it — when the maker of the world’s most profitable smartphone, tablet, laptop, desktop, smartwatch, and wireless headphones says they’re entering your territory, it probably doesn’t feel great.