Notice a lot more black squares and a lot less beach on your Instagram feed yesterday?
That’s because the music biz took part in an event that came to be known as Blackout Tuesday. The organizers wanted to hold the music biz accountable for its history of “profiting predominantly from Black art.”
Brands everywhere posted black squares to their feeds — but many of them used the wrong hashtag.
By tagging their posts with #BlackLivesMatter (and not #BlackoutTuesday or #TheShowMustBePaused, tags more closely tied to yesterday’s event), critics said the brands actually drowned out important protest resources.
The recording execs Brianna Agyemang and Jamila Thomas founded the campaign, citing the industry’s obligation to “protect and empower” black communities.
There’s no denying the effort was a hit: As of midday Tuesday, 14.6m Instagram posts used the #BlackoutTuesday hashtag.
What will music industry leaders, y’know, do? The responses were all over the dial:
Others stayed vague. Columbia Records and Sony Music released statements calling for a day of reflection, but stopped short of sharing how and if they would contribute more concretely.