Why small businesses should think like media companies
What TikTok truckers taught Codie about the future of small businesses.
Everyone’s an influencer.
You may have heard that before. But I have a thesis that:
Every company will become a media company.
Every investor will become an influencer.
Every small business will become a micro media enterprise.
How do I know? Because of truck drivers. Do you know what truck drivers look like these days? I mean, I had a slightly different visual than this… (get it, girl).
My point is…
… I own a portfolio of dozens of boring businesses that weren’t exactly “tech-enabled” when I bought them (many still used fax machines).
And yet, there’s a sponge company out there with a ~$0 marginal cost of advertising, and 1.8m TikTok followers — Scrub Daddy.