Why small businesses should think like media companies

What TikTok truckers taught Codie about the future of small businesses.

Everyone’s an influencer.

Why small businesses should think like media companies

You may have heard that before. But I have a thesis that:

  • Every company will become a media company.
  • Every investor will become an influencer.
  • Every small business will become a micro media enterprise.

How do I know? Because of truck drivers. Do you know what truck drivers look like these days? I mean, I had a slightly different visual than this… (get it, girl).

My point is…

… I own a portfolio of dozens of boring businesses that weren’t exactly “tech-enabled” when I bought them (many still used fax machines).

And yet, there’s a sponge company out there with a ~$0 marginal cost of advertising, and 1.8m TikTok followers — Scrub Daddy.

The company:

If you own a business, I can’t imagine spending a better dollar than on growing your organic marketing.

Tell your story in an authentic, entertaining way on social media, and watch your competitors struggle to keep up.

For more Codie, check out her newsletter, Contrarian Thinking.

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