If you ever wake up and think, “I really should know the ins and outs of a grill company,” Weber’s IPO prospectus is the document to read.
It details Weber’s success at throwing the business equivalent of a lit Fourth of July backyard BBQ.
And the numbers don’t lie
Weber’s YoY revenue jumped 62% to $963.3m for the 6 months ended March 31.
The pandemic clearly helped spark the flame. Weber cites a study that found 85% of grill owners plan on grilling as or more often post pandemic.
Weber also says its 2020 sales at Ace Hardware, The Home Depot, and Lowes represented 52%, 39%, and 32% of sales in each retailer’s grilling category.
Weber is innovating BBQ
The company’s founder, George Stephen Sr., invented the charcoal grill in 1952. In 2020, DTC and ecommerce made up 20% of Weber’s revenue.
Today, Weber boasts an installed base of 30m grills in the US and 50m globally.
That’s just ungrillievable.
