When Kit Kat released its pumpkin-pie-flavored wafers this month, I thought Halloween 2020 couldn’t get spookier. I was wrong.
It’s not even August, but based on a series of frightening headlines, Halloween might already be over:
It’s a wicked turn of events for the candy, costume, and decoration companies that rake in almost $9B — including $500m from outfits for pets — every Halloween.
If your costume-making friend looks like they’ve seen a ghost, those numbers might be why.