But where does it all come from?
Since then, NASA-branded merch has skyrocketed, according to Bert Ulrich, who oversees the use of NASA’s logos.
- Ulrich told CNN that, prior to 2017, he received ~5-10 logo approvals a week. Now, it’s ~225, and 2021 saw a record 11k+ requests.
But why is it so popular?
For brands, it’s free. NASA is a government agency, so many of its assets are in the public domain. They do have to request approval, though, and there are rules — for example, NASA won’t eff with NFTs.
For customers, space is cool and NASA has broad appeal. Even before the trend, fashionistas were hunting down vintage T-shirts at thrift stores.
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