Too many Zoom happy hours making you feel… not happy? As GQ reports, there’s a wide and wonderful world of low- and no-alcohol cocktails to appeal to the sober-curious.
Lower in calories and less likely to leave you hungover, health-conscious sippers have been raising a glass… with something other than LaCroix.
And we don’t just mean White Claw. Nielsen recently called hard seltzer the “most resilient” alcohol category in the US — notching a 4x sales increase over last year — but there’s a bevy of new craft bevvies behind the bar.
They’re a sophisticated sip
Though the companies we reached out to remained mum on exact dollar amounts, all reported huge growth this year.
Curious Elixirs makes pre-mixed nonalcoholic drinks. Its Cocktail Club memberships have spiked 600% since mid-March, a spokesperson said.
Haus ships low-ABV aperitifs D2C. The company launched last June and has seen orders grow 500% in 2020.
Kin Euphorics uses adaptogenics and nootropics — botanic compounds said to boost brainpower — for a booze-free buzz.
Kin told us D2C revenue nearly tripled between March and July 2020 compared with the same period last year.
