The Hustle

Are virtual concerts here to stay?

Metaverse concerts are outliving the pandemic.

Credit: anon-tae / Getty Images

Last week, MTV announced a new category for this year’s Video Music Awards: best metaverse performance.

If that doesn’t say mainstream, then consider the six nominees: superstars Ariana Grande, Blackpink, BTS, Charli XCX, Twenty One Pilots, and Justin Bieber.

What are these concerts like?

Whether they take place in VR worlds or on gaming platforms, they all involve digital musicians performing for a digital audience. But each one is unique:

There’s reason to believe the trend won’t slow down.

For fans, it offers access from anywhere in the world. It’s cheaper than an IRL concert, strangers won’t slosh beer on them, and there isn’t a bad seat in the house.

For musicians, it can be especially lucrative.

For platforms, music’s biggest stars draw people who might otherwise never make an account.

BTW: Perhaps you’d like to enter Megan Thee Stallion’s “Hottieverse”?

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