The Hustle

Amazon’s ad biz is growing faster than its rivals

Amazon’s digital ads are appealing to brands, resulting in faster growth than its rival.

Selina Lee

If you’ve ever shopped for literally anything on Amazon, it’s no surprise that it has a robust digital ad business catering to brands that want to promote products on its website and app.

What is surprising is that Amazon’s digital ad revenue grew 18% YoY to $8.76B in Q2 — more than analysts expected and outpacing Google and Facebook.

In fact, Facebook’s revenue shrank for the first time ever by 1.5%.


Fun fact: Amazon also has a virtual product placement tool, meaning it can insert brands into its TV shows and movies in postproduction.

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