Let’s say you’re buying a pack of frozen White Castle sliders online, and a special offer pops up.
The option to turn it down is a guilt trip: “No thanks,” it might say, “I hate saving money.”
Sound like something your bratty brother would hiss? That’s the point.
They’re designed to get you to load up on more stuff than you might need. A Princeton study found more than 11% of ecommerce sites had at least one of them.
Last year, Congress batted around a bill that would ban some of these strategies, calling them “manipulative.”