Brief - The Hustle

Brands and influencers have the acne-positivity movement popping

Written by Belle Long | Aug 10, 2020 7:52:05 AM

Credit: Dave Bennett/Getty Images

Condolences to everyone who put toothpaste on their forehead in middle school. Acne is cool now.

Slate says Instagram influencers are embracing pimple positivity — busting a major source of teenage angst as ruthlessly as Dr. Pimple Popper.

It’s a new spin on a serious issue

More than 70% of teens said their acne makes them less attractive, according to a survey by a pharmaceutical company. Medical experts say people with acne are at risk of developing anxiety and depression

Treatments are a multibillion-dollar industry. These days, brands sell flower and star-shaped patches that help heal pimples.

Your Accu-pain is over 

Sofia Grahn is at the forefront of the acne-positive movement, sharing her traumatic Accutane experience (you’re not alone, sis) with 84k Instagram followers.

Kadeeja Sel Khan, a skincare influencer, went viral on Instagram after posting an unfiltered makeup tutorial featuring her bare skin.

“I was tired of pretending I’m this ‘perfect’ person when in reality no one is,” she told British Vogue. “I never in my life thought I’d feel so happy in my body and myself as I do now.”