F*** You Pay Me exposes influencer pay gaps

F*** You Pay Me is a platform where social media creators and influencers can share pay rates and experiences with brands.


August 10, 2021

In the 1990 film “Goodfellas”, Paulie Cicero expects to be paid. Any excuse is met with, “F*** you, pay me.”

This iconic retort is now the name of a new service designed to get social media creators what they’re owed.

F*** You Pay Me (FYPM)…

… was launched by model and creator Lindsey Lee Lugrin, and ex-Facebook data scientist Isha Mehra.

The platform is for influencers and creators to share their experiences with brands, like a “Glassdoor for influencers,” per The New York Times.

The info includes payment per post — something that can be difficult to negotiate and fluctuates wildly from person to person. There are also gender and race disparities.

FYPM has 2k+ reviews…

… of 1.3k+ brands such as Amazon, Disney, and Shein. But to get in, you have to:

  • Be an influencer — defined as someone who promotes brands in exchange for money, discounts, or free products or services — or an influencer’s agent
  • Create an FYPM account
  • Agree to contribute at least 1 anonymous review

Lugrin was inspired to create FYPM after realizing the $1k she received from Marc by Marc Jacobs wasn’t enough for an image that appeared on web ads and billboards.

Other freelance industries struggle with pay transparency, too

Example: Freelance journalists often share publication rates via online documents or social media (newsletter Study Hall shares rates, too).

Need more of this vibe in your life? There are a surprising amount of “F*** You Pay Me” candles for sale. Manifest that money!

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