TikTok’s plan to not screw up midterms

The spotlight is on TikTok to prove itself during this year’s midterms.

Singdhi Sokpo

TikTok is great in that a hilariously remixed video of a kid eating corn can pop off overnight.

It’s less great in that it’s also relatively easy for misinformation to do the same.

TikTok has struggled with election misinformation in the US and other countries, but it hopes to better protect users during the upcoming midterms through:

  • Improved labeling on political videos that people can use to access an “Elections Center” with authoritative sources in 45+ languages.
  • Strong enforcement of its paid political ad ban, even for videos influencers make on behalf of others.

During the 2020 election, TikTok wasn’t nearly as popular as it is today. Now, with the average user spending 11+ hours a week in the app, the spotlight is on TikTok to prove itself.

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