Brief - The Hustle

Pumpkin spice latte season is upon us. Here are the states that drink them the most.

Written by Jacob Cohen | Sep 16, 2021 7:56:45 AM

Singdhi Sokpo / The Hustle

Starbucks brought its Pumpkin Spice Latte back to menus on Aug. 24 — early if you ask us, but right on time according to 25% of America. found Starbucks visits jumped 14.9% that week, and were up 3.5% compared to the same week in 2019.

Instacart says West Virginians are 122% more likely to purchase pumpkin spice products than the national average, while Hawaiians are 65% less likely.

(Related: BuzzFeed kindly assembled a diabolical list of the world’s most terrifying pumpkin spice mashups, including toilet paper, a broom, and — *gasp* — salmon.)