Yesterday, India’s government announced an immediate, full-stop prohibition of e-cigarettes, citing public health concerns for today’s youth.
Finance Minister Nirmala Sitharaman said in a statement that the ban covers all aspects of the market: production, manufacturing, import, export, transport, sale, distribution, storage, and advertising.
Sitharaman suggested that vaping is pushing today’s teens to get hooked on nicotine as a “style statement.” To support her argument, she pointed to the “surprising” growth in e-cig use among US middle-school students — up 48.5%, per stats she cited.
The vape seat is currently hot, hot, hot
Vaping was billed as a healthier alternative to cigarettes, positioning Juul, a market leader, for one of the fastest rises to unicorn status since Facebook. As its popularity grew, vaping became a hit among youngsters.
Now, after the FDA accused Juul of illegal advertising toward teens, and the 7 official vape-related deaths in the US (not to mention the litany of studies outlining vape concerns), the mysterious health hazards raised about the habit have finally found validation.
And the hit is slowly killing smoke powerhouses of all types
Sources say Juul’s record high valuation of $300 per share at the beginning of the summer has since dipped 20% — pouring more salt on the already wounded investment from Philip Morris’ parent company, Altria.
India could be the industry’s biggest burn yet
Now, startups like Juul will be shut out of the world’s 2nd-largest smoking market. Only China has more users.