Truckee, California: America’s foremost ‘Zoom town’

How small, scenic towns are winning 2020.

October 2, 2020

The town of Truckee, California is pretty used to rich tech people. It sits right alongside one of the Bay Area’s favorite vacation spots: Lake Tahoe.

But as people flee the city for more spacious “Zoom towns,” Truckee has seen more Airpod-wearing city slickers than most locals can remember.

Many of those people are moving in full-time. Truckee’s housing market is up more than 23% since the start of the pandemic.

Truckee isn’t the only place with a housing boom

Vacation-friendly spots like Aspen, the Catskills, and Sandpoint, Idaho are also seeing an influx of full-time residents.

But maybe no other place has leapt so far to national prominence as Truckee.

Several Googlers have already moved in. Bloomberg reported that some shops — like Tahoe Bike Company — had their busiest season in memory. And in Truckee public schools, like others in big ski towns, a bunch of new kids just enrolled.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.