In the US, startup success is all about that buzz, baby; PR is a must-have for new companies trying to get attention from potential investors and consumers.
In contrast, entrepreneurs in Mexico tend to avoid the public eye. According to Reuters, company founders rarely publicize funding rounds or strong financial performances — one once-active business leader silenced his Twitter accounts and swapped his flashy transport for tinted SUVs.
The reason for lying so low? Fear of attracting criminal attention
In a country long plagued by gang violence and corruption, many worry that news of financial success would put a bull’s-eye on their backs — provoking extortion or even kidnapping. Mexico has seen an uptick in gang extortion and violence since the cartel crackdown began in 2006.
While some maintain this fear is overblown, most entrepreneurs understandably prefer not to take chances and choose to avoid the spotlight or even move abroad. Some say the current anti-elitist government has generated additional pressure to clam up.
This collective reticence has implications for the country’s economy
New businesses are huge for economic stimulation and leveling, but it’s difficult to attract talent and funding while keeping a low profile. The Mexican tech sector raised just $175m last year, while Colombia’s raised almost double — even though its economy is about a quarter of the size of Mexico’s.
Entrepreneurs are in a tough spot and forced to weigh security against business success. As one entrepreneur put it, “There’s an unofficial tax for operating and living in Mexico — and that tax is living at risk.”
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