Retailers are turning to ‘cobots’ to guarantee a high-yield holiday season

Subscribe for your daily dose of unconventional business news 🚀

Please provide a valid email address.

The holidays are just around the corner, which means it’s that time of year again: brightly lit lawn decorations, ugly sweaters, “We’re hiring!” signs at all the big retailers… 

Retailers are turning to ‘cobots’ to guarantee a high-yield holiday season

The Wall Street Journal reports that some retailers are rolling out a new solution to the age-old holiday hiring crunch: They’re ordering huge fleets of collaborative robots — or “cobots” — to help address labor shortages.

’Tis the season for eggnog, latkes, and… cobots??

Every year, retailers struggle to find enough seasonal workers to satisfy the demand for last-minute gift buying. This year, a number of robotics companies are producing “surge robots” to help increase the efficiency of overburdened workforces.

These cobots use lasers, cameras, and other sensors to assist their human co-workers. They can direct their human counterparts to the proper aisles and shelves, or carry bins of items between workstations. 

Rakuten, the Japanese mega-retailer, used 40 robots for its Super Logistics division during last year’s holiday surge; this year, the company ordered 200 robots.

And the number of cobots is expected to rise

“It’s a strategy for holiday peak that worked so well in 2018 that we’ve ramped it up this year and bought 30% more,” Troy Cooper, president of XPO Logistics Inc., told the Journal.

Since American unemployment is at a 50-year low — and since many seasonal workers are over 55 and struggle to do jobs that involve heavy lifting — many analysts expect warehouse automation to accelerate.

In 2018, 3% of warehouses globally used commercial robots alongside their human-ployees. But by 2025, analysts predict that 27.6% of warehouses will employ commercial robots.

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Please provide a valid email address.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.