Keurig’s push for smart coffee

The company that popularized coffee pods is making a big push for customization.

If you’re looking for a quick and easy coffee ritual, it’s hard to beat Keurig.

Keurig’s push for smart coffee

As of last year, 35m US households relied on the single-serve pioneer for their morning cups.

But recent moves to make its machines smarter could help Keurig reach younger consumers and grow that number considerably, per The Boston Globe.

The K-Cup revolution…

… started with a 2017 research study in which 10k participants were given WiFi-connected Keurig machines, providing insight into customer preferences.

  • The study revealed two surprises: Consumers want stronger coffee, and larger cups, than Keurig expected.

These findings led Keurig to prioritize customization through a combination of hardware and software, including:

  • Medusa, a device that punctures the K-Cups with five needles to make stronger brews than its traditional single-needle part.
  • BrewID, which uses AI to recognize the brand and roast of each pod, then customizes the brew settings accordingly.

The updates are already paying off

Intelligentsia, a specialty coffee roaster that previously refused to work with Keurig, agreed to partner with the company on K-Cups last summer after trialing the new tech.

Now, armed for the future with its smart pods, the biggest threat facing Keurig might just be the rise of slow brewers.

Topics: Food

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