What happens when social media meets the market?

Nextdoor shares have risen since its IPO, but it's not the only social media platform to pop in its first week of trading.

Shares of neighborhood networking platform Nextdoor have rocketed since its public debut — and it’s not the only one to turn virtual popularity into real-world gold.

What happens when social media meets the market?

A look back at the IPOs of social media companies shows that almost all of them garnered enthusiasm from investors in the first 5 days:

  • Twitter leads the pack with a 64% pop
  • Pinterest is the runner-up with a 52% increase

The lone exception is Facebook, which elicited a pedestrian response in its early days. The company (now Meta, obvs) recovered from its stumble, climbing 800% since its 2012 listing.

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