New study questions environmental friendliness of reusable grocery bags

Subscribe for your daily dose of unconventional business news 🚀

Please provide a valid email address.

David McNew/Getty Images

New study questions environmental friendliness of reusable grocery bags

Our collective obsession with single-use plastic bags seems to be continuing unabated, with around 500B used each year and only 3 states having laws outright banning them. 

That has led to the rise of the reusable “bag for life,” a sturdier alternative that was supposed to discourage the flimsier, drain-clogging, and animal-killing alternative. 

But a new study questions whether these bags are any better because of their significantly higher plastic content. According to a report from Greenpeace and the UK’s Environmental Investigation Agency, the bags have become a significant factor in the “plastic footprint” of the largest UK supermarkets.

Save us, Sir David

Shoppers in the UK have increasingly become aware of the plastic problem, in no small part thanks to the BBC documentary series “Blue Planet II,” narrated by Sir David Attenborough. He urged viewers to lower their plastic footprints, with government officials saying they were “haunted” by the images from the series. 

This led to the UK Plastics Pact with the biggest British grocers such as Tesco, which pledged to replace traditional plastic bags with reusable or recyclable material. But instead of a drop in plastic consumption, the new study shows the opposite is happening. 

How to reverse course?

The answer may be in the pricing. The report urges British supermarkets to raise the cost of the sturdy bags up to at least 70 pence — equivalent to 90 cents — apiece. Sales of the bags fell 90% in neighboring Ireland when grocers there raised prices.

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Please provide a valid email address.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.