By the numbers: The NBA’s nuke bunker, menu sizes, and road cheese - The Hustle
The Hustle

By the numbers: The NBA’s nuke bunker, menu sizes, and road cheese

Plus: Rat poison is flying off shelves and Joe Rogan’s expensive ads.

A huge pile of tapes put in order

Source: Koron/Getty Images

1) Well, that’s neat. The NBA has 50k game tapes secured in a nuclear mountain bunker in New Jersey that was first built for AT&T. The NBA’s collection equates to 37 petabytes of content, ~2x the amount of the Library of Congress’s digital collection.

2) Run for your life, Remy from Ratatouille. Brodifacoum, bromadiolone, difenacoum, and difethialone — AKA rat poisons — are flying off the shelves. By 2027, the rodenticide market is expected to grow to $5.8B, up from $3.8B in 2020 — a problem for all kinds of wildlife who suffer from secondhand poisonings.

3) An analysis of 4.8k US restaurant menus found that 60% reduced its size in 2021. The shrinkage was especially dramatic in the fine dining category, where menu lengths shrunk by 23%. This wouldn’t have anything to do with supply chain madness and a 5.8% uptick in food prices, would it?

4) Back in the olden days, before Joe Rogan’s exclusive Spotify deal, he charged 10s of thousands for an ad on his podcast. Now, under Spotify’s rule, the price will soon be $1m a pop — at minimum.

5) It’s that time of year again. You know, the time when 15m-17m tons of road salt are dumped onto American streets. This year, though, some states are salting roads with the environment in mind. Minnesota, which spent $9m on salt last year, is experimenting with beet juice. Wisconsin, unsurprisingly, is trying cheese brine.

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