No more smoke and mirrors: The FDA gives JUUL 60 days to stop teens from vaping
The Hustle

No more smoke and mirrors: The FDA gives JUUL 60 days to stop teens from vaping

The FDA gives e-cig companies like JUUL and a few others 2 months to prove they can successfully keep their products out of the hands of underage vapers, or else...

The US Food and Drug Administration has given JUUL Labs 2 months to prove they can keep their products away from minors, or else be pulled from the market, with the potential of criminal or civil charges.

In addition to JUUL, 4 other vape companies face the FDA’s ultimatum: Vuse, Blue, Markten XL, and Logic (who collectively make up 97% of the US e-cig market).

Parting the cucumber-infused vape haze

The FDA warns that teenage use of e-cigs has reached “epidemic proportions” (2m middle and high school students reportedly used e-cigarettes regularly last year). 

The agency also sent letters warning 1k online and brick-and-mortar retailers and issued 131 fines during a nationwide investigation into whether JUUL was purposely targeting youths.

In April, JUUL sent thousands of pages of records to be reviewed by the FDA — but apparently, it didn’t bode well for the nicotine king. 

JUUL says they will be compliant with the new mandate

A JUUL spokeswoman told the NYT: “We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people.”

But, FDA Commissioner Scott Gottlieb believes JUUL has long treated the issues of teen nicotine addiction like a “public relations challenge” rather than seriously considering their legal obligations and public health mandate that these products bring.

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