Instagram has made no secret of its plans to increase ecommerce on its platform: Just a few months ago, the company rolled out new in-app checkout features for e-commerce companies.
After the change, makeup merchants and handbag hawkers went hogwild. But, according to The New York Times, some ’Grammers are thinking even bigger — as in custom-6-wheeled-Hummer-bigger.
Yep… apparently, celebrities don’t shop at car dealerships
Instead, they buy multimillion-dollar cars after seeing them once in an Instagram story — and savvy salespeople are waiting.
One Instagram-seller, RD Whittington, sold a $2.6m Porsche through an Instagram story — and then upsold the customer on an $800k Rolls-Royce to sweeten the deal.
Join 1.5m+ professionals getting The Hustle daily news brief
Business and tech news in 5 minutes or less
Whittington, who is often paid by multimillion-dollar wire transfers, has sold cars to ASAP Rocky, Chris Brown, and Future.
But it’s not just luxury cars
But why are people willing to shell out such big bucks based on such little info, you ask?
The ’Gram is designed for aspiration nation: It’s engineered to inspire envy, and people with money can act on that envy Insta-ntly by purchasing something they want.
But it was Ariana Grande who summed it up best: “I see it, I like it, I want it, I got it.”