The Hustle

In the market for a custom Lamborghini? Look no further than Instagram

Instagram has made no secret of its plans to increase ecommerce on its platform: Just a few months ago, the company rolled out new in-app checkout features for e-commerce companies. After the change, makeup merchants and handbag hawkers went hogwild....


July 26, 2019

Instagram has made no secret of its plans to increase ecommerce on its platform: Just a few months ago, the company rolled out new in-app checkout features for e-commerce companies.

After the change, makeup merchants and handbag hawkers went hogwild. But, according to The New York Times, some ’Grammers are thinking even bigger — as in custom-6-wheeled-Hummer-bigger.

Yep… apparently, celebrities don’t shop at car dealerships

Instead, they buy multimillion-dollar cars after seeing them once in an Instagram story — and savvy salespeople are waiting.

One Instagram-seller, RD Whittington, sold a $2.6m Porsche through an Instagram story — and then upsold the customer on an $800k Rolls-Royce to sweeten the deal.

Whittington, who is often paid by multimillion-dollar wire transfers, has sold cars to ASAP Rocky, Chris Brown, and Future.

But it’s not just luxury cars 

Luxury sellers are also using Instagram to sell high-priced homes and upscale jewelry.

But why are people willing to shell out such big bucks based on such little info, you ask?

The ’Gram is designed for aspiration nation: It’s engineered to inspire envy, and people with money can act on that envy Insta-ntly by purchasing something they want.

But it was Ariana Grande who summed it up best: “I see it, I like it, I want it, I got it.”

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