Amid pressure, Amazon hikes minimum wage to $15 an hour

Subscribe for your daily dose of unconventional business news 🚀

Please provide a valid email address.

Yesterday, Amazon announced it will raise its minimum wage to $15 for all of its 250k US workers, as well as some 100k seasonal workers, effective November 1, 2018.

Amid pressure, Amazon hikes minimum wage to $15 an hour

The decision comes amid mounting pressure from Sen. Bernie Sanders and others to provide better conditions for Amazon’s warehouse workers.

It’s a positive move, but it should be taken in context

Last month, Amazon’s market cap surpassed $1T; its CEO, Jeff Bezos, is worth upwards of $165B (roughly the GDP of Qatar).

Its fulfillment center employees haven’t fared as well. According to company filings, the average worker makes just over $28k (about $13.68/hr). In some states, as many as 1 in 3 workers are on food stamps. Some sleep in tents and cars, and struggle to make ends meet.

In a marketing video made by Amazon, this juxtaposition is clear: The company’s SVP of operations (who likely owns millions in stock) breaks the news to a crowd of emotional workers. “I’ll be able to take care of my kids,” one woman tells the camera, holding back tears.

It’s probably a corporate power play

Amazon has spun the move as a feel-good moral decision. But there’s likely an ulterior motive at play: By raising the minimum wage to $15, they put pressure on less-well-equipped competitors, like Walmart, to match the move.

The company has also cemented its intentions to lobby for an increase of the $7.25 federal minimum wage — a nice PR stunt ahead of its (presumably) tax-free HQ2 set to find a home later this year.

Topics:

Amazon

Related Articles

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Please provide a valid email address.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.